On this episode of the Korean Beauty Show podcast, Lauren discsuses the rise of beauty devices in Korea. From scalp care, to cleansing, hair removal, LED devices and more are beauty devices the next big thing in KBeauty? Plus, a listener asks about the impacts of facial misting on SPF and customers reveal what made them purchase popular Korean skincare and makeup products.
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K-Beauty News Headlines
Beauty Devices Are All The Rage in Korea
- Home beauty devices are attracting a lot of attention at the moment.
- Their popularity boomed during the pandemic when people were unable to get to their local skin clinic.
- They are staying popular in part thanks to their perceived lower costs (because they can be used for a long time once purchased) and ease of access
- The industry is releasing devices for seemingly every region of the body from head to two with functions from scalp care, to cleansing, and full-body hair removal devices.
- Some of the latest releases in 2023 have included devices that offer:
- Brightening, better absorption of skincare products, increased elasticity
- Scalp care
- LED laser care
- Cleansing devices
- IPL hair removal
Nearly A Quarter of Japanese Women Surveyed Use KBeauty Products
- Tokyo-based market research group Japan Trend Research announced the results of their joint study of 200 women across Japan, with 23.5% of respondents under 40 saying they use Korean cosmetics.
- While their reasons varied by age, the overwhelming majority said they felt the difference between Korean brands vs Japanese, American and European brands
- Packaging, good functionality, scientific data and the popularity of Kbeauty amongst Korean idols were common responses for why the products are so good.
Question of the Week: Sunscreen and Face Misting
Our listener asked:
"I have a question about sunscreen and misting. Started listening to your podcast a couple of weeks ago and going through a few episodes a day (LOVE it, by the way) and noticed you frequently and highly recommend d’alba White Truffle Serum Spray Mist. I may be a newcomer to k-beauty, so I may sound stupid, but how does regular misting throughout the day affect the sunscreen, if at all? Especially if the sunscreen is not waterproof?"
The answer is that yes, misting can interfere with your SPF especially if it’s causing your sunscreen or makeup to drip down your face.
There’s only two real ways around it - regularly reapplying sunscreen every 2-3 hours and/or using a waterproof one.
New K-Beauty Releases:
Final preparations for the new Jelly Ko Lip Mask
View this post on Instagram
Why Did You Buy This K-Beauty Product?
"I want to try this and the essence (but it's sold out right now). I like light moisturisers and I just want some fermented stuff on my face haha"
"My sister has rosacea and we watch some chicks chatting and doing their makeup on you tube and they used it. Looks pretty promising AND it's got sunscreen in it!"
"I needed to spend a little more money and I also need an exfoliant. Some online reviews said it's gentle on sensitive skin."
Beauty Nails and Fails of the Week:
Nail:Nail is a new Japanese sunscreen I’ve been using. It’s a sun milk that’s for dry skin. It hasn’t caused any pilling, breakouts. I’ve got shots up on my Instagram stories.
Fail:The pollution in Seoul has been causing my rosacea to flare up.
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