On episode 204 of the Korean Beauty Show podcast Lauren shares how she went from corporate litigator to entrepreneur and traded her life as a lawyer to share Korea’s best skincare secrets with the world.
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Lauren shared how she started a side hustle selling K-Beauty brands in Australia after discovering the products by chance in 2011.
Demand boomed and after several years distributing offline, in 2014 Lauren launched STYLE STORY, Australia’s first e-commerce Korean Beauty platform.
As STYLE STORY continued to flourish, Lauren packed up and moved to Seoul, devoting her time to bringing the best in K-Beauty to Australia. After a decade in the industry, Lauren began Jelly Ko, a fun, functional K-Beauty brand of her own.
STYLE STORY - Your Go To for Kbeauty Since 2014
"One of my colleagues originally suggested I set up a business because so many people were buying Korean Beauty products from me."- Lauren Lee, Host of the Korean Beauty Show
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