On episode 204 of the Korean Beauty Show podcast Lauren shares how she went from corporate litigator to entrepreneur and traded her life as a lawyer to share Korea’s best skincare secrets with the world.

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EPISODE SUMMARY 

Alison Morgan from Relauncher interviews Lauren on the Mindful Biz podcast.

Lauren shared how she started a side hustle selling K-Beauty brands in Australia after discovering the products by chance in 2011. 

Demand boomed and after several years distributing offline, in 2014 Lauren launched STYLE STORY, Australia’s first e-commerce Korean Beauty platform. 

As STYLE STORY continued to flourish, Lauren packed up and moved to Seoul, devoting her time to bringing the best in K-Beauty to Australia. After a decade in the industry, Lauren began Jelly Ko, a fun, functional K-Beauty brand of her own.

STYLE STORY - Your Go To for Kbeauty Since 2014