How I Built My K-Beauty Businesses
How I Built My K-Beauty Businesses
On episode 247 of the Korean Beauty Show podcast, Lauren shares an interview she did with KoreaProduct Post, covering everything from her journey from law to entrepreneurship to how she built her Korean beauty businesses.
She reveals some of the challenges she faced along the way, how K-Beauty has impacted global markets and strategies for penetrating international markets.
Plus, what’s next for the Korean beauty industry?
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EPISODE SUMMARY
- From Law to K-Beauty: An Unexpected Path
- Building a K-Beauty Empire
- K-Beauty Fan Following
- The Trends
- Competition in the market
- Looking ahead
- Wrap up
Watch the Episode: On YouTube
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Korean Beauty’s Blurring Technique
“It's a lot more difficult, competitive and expensive than people realise to launch a beauty brand. There are many challenges, particularly in our industry”
- Lauren Lee, K-Beauty Expert
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