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Celebrating 100 Episodes of the Korean Beauty Show

February 24, 2022

Celebrating 100 Episodes of the Korean Beauty Show

Episode Title: Celebrating 100 Episodes of the Korean Beauty Show - Ep 100

 

Episode Description:

On today's 100th episode special of the show, Lauren runs through some of the big milestones since the show first launched in May 2020 and where it is going from here. 

 

REVIEW COMPETITION:

For the month of February, we are running a podcast review competition - leave your review for the Korean Beauty Show podcast in the month of February and go into the draw to win a $150 STYLE STORY gift voucher. Leave your review in your podcast app, on Facebook or Google

 

 

CONNECT WITH ME

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Episode Summary


2020 

  • Started the podcast as a way to connect to our audience in Australia instead of our regular Kbeauty meetups. We used to get a max of a couple of hundred people to those. Now we get literally hundreds of listeners every day. 
  • Back in 2020, we started the podcast talking about things like maskne, misconceptions people had about Kbeauty and the basics of the Korean beauty routine. 
  • End 2020 - Launched Jelly Ko, STYLE STORY's first in-house brand. 

 

Celebrating 100 Episodes of the Korean Beauty Show

 

2021 

  • We started talking a lot more in depth about skincare topics like popular myths to bust, how to use particular products like Vitamin C, and Sleeping Masks, we talked about popular skin trends in Korea. 
  • Running this podcast has given me the opportunity to speak to many more people about Kbeauty topics, across Australia and the world. Because of the show, I’ve had the opportunity to speak to Bed Threads, Cosmetic Design Asia, news.com.au, Body & Soul, Beauty Crew, Inside Retail and more.
  • We had some fantastic collaboration opportunities, including one with Jelly Ko and Cha Time. 

 

Jelly Ko x Cha Time Collaboration

2022 

  • At the start of this year we switched up our format to two episodes a week 
  • As a result of our growing audience in the States we were lucky enough to launch Jelly Ko on verishop.com, our first official US retailer
  • I’ve also landed a regular gig on Korean radio program TBS efm discussing Kbeauty on their newly launched Style Files corner.
  • Jelly Ko has two new products about to launch

 

What's Next?

  • We're broadening the scope of the show to talk about beauty procedures, Korean culture, language and more.

  • The biggest news is about to come for STYLE STORY, with our launch into one of Australia’s biggest retailers about to happen. This will be a really exciting new way for Aussies to shop Kbeauty and open up possibilities to introduce Korean beauty products to a whole new audience that probably aren’t as familiar with it. 

  • We're also excited to be exploring more opportunities in the US 

 

STYLE STORY - Your Go-To for Kbeauty 

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"Back in 2020, we started the podcast talking about things like maskne, misconceptions people had about Kbeauty and the basics of the Korean beauty routine."

- Lauren Lee, Host of the Korean Beauty Show

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