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All the Latest Korean Beauty Products, Trends and Reviews!

What Ingredients Do Koreans Use In Their Skincare Instead of...

If you’re up to date on the latest K-Beauty Star Ingredients, you’ve probably realised that retinol rarely features. While not completely absent, ...
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K-Beauty 2021 Christmas Guide

We’ve got the tree tinselled, Bublé blasting and, most importantly, your shopping sorted! With the help of your voting in our Best Of K-Beauty Awa...
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Three Affordable and Effective Korean Masks with Green Tea

Green Tea is a well-known powerhouse ingredient for the skin, boasting antioxidant, anti-inflammatory and antimicrobial properties.  These can all...
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Black Friday 2021

Black Friday at STYLE STORY is back for 2021!Take a look at what's on offer this year. 
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Why Is Korean Skincare So Popular?

K-Beauty, K-Pop, K-Drama. Whether you are tuning in to Squid Game, singing along to BTS or cleansing your face with Innisfree, all eyes are on Korea.
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15 Face Serums that Can Fix Any Skin Issue

Let’s talk serums. If you are new to K-Beauty or just starting to expand your skincare routine, you might not be using a serum yet. Serums are a k...
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Best of K-Beauty Awards 2021

We’re kicking off the best of K-Beauty Awards 2021 with a list of the 10 most innovative Korean beauty products. These are the products that have ...
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How can I use Korean Skincare to treat my hormonal...

The truth is, acne doesn’t always magically stop when we turn 20 and, for some, affects us as adults. When adults suffer from pimples and breakout...
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The Korean 7 Skins Method

Chances are by now, you’ve probably heard of the infamous 12 Step Korean Skin Care Routine. But are you up to date with the newer trend taking K-B...
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