In Western skincare, retinol is the holy grail of skincare ingredients. So, why has it not found its way into the heart of K Beauty?

Here's why Koreans prefer a different approach to their anti-aging skincare.  

On today's episode, Lauren shares the latest Korean research aiming to develop a retinol product that reduces the risk of skin irritation based off genetic data. She also discusses a new tone-up cream and green tea toner that's perfect for oily skin. And shares her recommendation of the week for Mums of babies and soon-to-be Mums.  

On today's episode of the Korean Beauty Show podcast, Lauren discusses a Korean dermatologist's retinol tips, answers a listener's question on picking the best Korean red ginseng product and shares some new releases from SOME BY MI. 

If you’ve been dabbling in the world of Korean skincare for a while, you’ve probably realised that retinol doesn’t have the same hold over the Korean beauty industry as it does in the West. On today’s episode of the Korean Beauty Show podcast, Lauren is running through some of the many ingredients Koreans turn to for anti-aging benefits instead of retinol. 

If you’re up to date on the latest K-Beauty Star Ingredients, you’ve probably realised that retinol rarely features.

While not completely absent, it doesn’t have the same hold over the Korean beauty industry as it does in the West.

So if not retinol, then what?

On this week’s K-Beauty news wrap-up Lauren covers the K-Beauty product that has sold 12 million units in a year thanks to Korea’s “untact beauty” trend, some bad news for Sephora in Korea and concerns over the future growth of Hallyu (the “Korean wave”). Plus she shares her top picks for Mothers Day and the new guide to TGA advertising of skincare products in Australia 

On today's episode of the Korean Beauty Show podcast, we’re exploring skincare ingredients to use together for the best results! Using two or more hero ingredients together in the same routine can help to supercharge your skincare.

If you were on Tik Tok, skin care blogs, Instagram or basically…. anywhere last year you probably came across the skin cycling trend.

Lauren gives her top predictions for this year’s 2023 K-Beauty trends. From clean, bare-faced beauty to at home devices, supercharged skincare ingredients, skin barrier & microbiome, tune in to hear what brands will be serving up this year.  

On today’s episode, Lauren discusses the top 5 trends that will be making waves in the Korean beauty industry in 2022. From the once maligned retinol to fragrance, some of them might surprise you! 

On this week’s episode Lauren discusses the rise in popularity of facial mist products in Kbeauty plus answers a listeners question about the drama surrounding Disney’s newest Korean drama “Snowdrop”. 

On this episode of the Korean Beauty Show podcast, Lauren discusses the latest trend analysis that Korean men are purchasing more cosmetics, leggings and pilates classes. Plus, how to learn Korean if you’re interested in the Korean language. 

As we age, our cell metabolism become slower and the tell-tale signs of ageing emerge. Skin becomes drier and finer in texture, and starts to lack in tone and firmness. Age spots and pigmentation can also appear, which contribute to a more uneven looking complexion.

When we talk about anti-ageing it’s important to us that we don’t create a negative rhetoric around the concept of ‘ageing’. The beauty and fashion industries can be huge drivers behind the belief that we must strive for eternal youth and that wrinkles, loss of elasticity and other signs of ageing should be hidden and avoided at all costs. Let's take a different approach. 

Looking to shop the best of AHC in Australia? You've come to the right place. 

STYLE STORY has been delivering Australians the best of K-Beauty since 2014.

On today's episode of the Korean Beauty Show podcast, Lauren discusses the rise in cosmetic claims in Korea and how to prevent something similar happening to you due to them. Furthermore, a reminder that the new TGA advertising guidelines for influencers are now in place and what that means for people receiving free products from Korean brands. Plus, Lauren shares the latest Kbeauty product reviews and new releases that have just landed at STYLE STORY. 

Let's take a look at some of the best serums for winter skin concerns on the market right now! 

Do you feel like your skincare routine is just not cutting it? Are you waking up every morning with the same congestion and clogged pores? Read on because we're sharing our top tips to help. 

Lauren shares how she does the grits method to remove blackheads, plus some of the biggest changes in the Korean cosmetics market post COVID-19. We've got new releases from COSRX & Laneige, plus how to deal with dry skin this winter. 

If you're looking for some of the best Korean anti-aging products then read on! 

You might have heard of the viral Tik Tok trend “slugging” in skincare. But by now we all know that not all TikTok trends are really worth following, especially when it comes to skincare. So what exactly is slugging and should you incorporate this into your skincare routine?

Let's take a look! 

If you suffer from pigmentation you’ll be all too familiar with the blotchy skin, dark patches, red spots and discoloration that go with it.

What were the most popular Korean beauty products of 2024? If you’re keen to find out which products, categories and trends topped the charts in Korea this year then stick around because on episode 255 of the Korean Beauty Show podcast Lauren is rounding them all up. 

Sure, we've all heard of K-Beauty's most hyped products but what about some that aren't so hyped but absolutely deserve to be? Today, I’m sharing some of the most underrated K-Beauty products that absolutely deserve pride of place in your beauty cabinet. 

Korean beauty has some seriously great serums. Not only are they better at targeting specific skin issues than other skincare products, they also give visible results.

Searching for the best serums for skin brightening? You're in the right place. 

We're doing a round up of the best brightening serums on the market for every skin type.