If you’re umm-ing and ahh-ing over whether to spend big on a hero skincare product, chances are there’s a great K-Beauty product that looks, smell...

Korean skincare has traditionally shied away from using retinol. But it's 2022 and even Kbeauty is getting on the retinoid train. Take a look at th...

K-Beauty is officially everywhere. Following a meteoric rise which has seen the South Koreans shoot straight to the top of the beauty game, K-Beau...

When the temperature rises and the humidity kicks in it can spell disaster for oily skin. Worrying about greasy skin or extra breakouts is not on o...

We’ve got the tree tinselled, Bublé blasting and, most importantly, your shopping sorted! With the help of your voting in our Best Of K-Beauty Awa...

Green Tea is a well-known powerhouse ingredient for the skin, boasting antioxidant, anti-inflammatory and antimicrobial properties.  These can all...

Black Friday at STYLE STORY is back for 2021!Take a look at what's on offer this year. 

K-Beauty, K-Pop, K-Drama. Whether you are tuning in to Squid Game, singing along to BTS or cleansing your face with Innisfree, all eyes are on Korea.

Let’s talk serums. If you are new to K-Beauty or just starting to expand your skincare routine, you might not be using a serum yet. Serums are a k...