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April 15, 2026
STYLE STORY Edit
When it comes to Korean beauty products, it’s safe to say we’re not the only ones obsessed. From Hollywood stars to K-Pop royalty, these are some of the Korean skincare products celebrities can’t get enough of.
STYLE STORY is a Korean beauty consultancy founded by Lauren Lee. We help people make sense of K-Beauty, whether that means building the right routine, finding standout products, or navigating the Korean beauty market and landscape with more confidence.
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When it comes to Korean beauty products, it's safe to say that we're not the only ones completely obsessed with them! So are celebs from all over the world, from K-Pop's most famous stars to Hollywood royalty. Even Queen Letizia of Spain has outed herself as a fan!
Let's take a look at some of the world's biggest celebs and the Korean beauty products and routines they love.
Not only is COSRX Advanced Snail 96 Mucin Power Essence a beloved product among the TikTok crowd, it has friends in high places too! Even Hollywood celeb and "It Girl" Em Rata has sung its praises.
Snail mucin has the ability to repair everything from dry patches, to breakouts while reducing the appearance of uneven skin tone and redness. In addition, it gives your skin the ultimate elasticity and hydration.
No wonder Em loves using it in her skincare routine!

Justin Bieber has been pictured out and about wearing one of Korean beauty's favourite acne-busters: the pimple patch! It may be humble but when it comes to busting breakouts there's nothing better to use while you're out and about.
Best of Beauty Award winning Jelly Shield Pimple Patches are one of the most invisible options on the market. Made with hydrocolloid and zero added ingredients, making them perfect for sensitive skin, these truly are a class above.
We're sure the Biebs would love these results too:

Girls' Generation's Jessica Jung is a massive fan of using hydrating mists in her skincare routine. These ultra-handy products are staples in the routines of many of Korea's biggest stars but Jess spilled exactly how she uses hers. She sprays it all around her face, and when she’s traveling in planes or other dry places, she sprays the mist all over the place. She swears by this to keep her skin bright and healthy.
When it comes to popular hydrating mists in Korea, nothing comes close to d'Alba Piedmont White Truffle First Spray Serum. It's the best selling mist spray in Korea, selling over 14 million units.

Jisoo from Black Pink has revealed that she frequently masks to combat her dry skin. But when she says she loves a face mask she's not kidding - she spilled that sometimes she averages 2-3 masks A DAY!!
When it comes to sheet masks we can't go past our #1 best-selling Benton Snail Bee High Content Mask, which combines active ingredients Snail Secretion Filtrate and Bee Venom. It calms redness, evens out skin tone and brightens your complexion.
For overnight use, Best of Beauty Award winning sleeping mask Jelly Ko Cherry Blossom Sleeping Mask is the way to go. This unique, jelly-textured mask is perfect for cocooning your face with moisture overnight while you sleep. You'll wake up to bouncy, soft jelly skin the next morning.

Natural beauty Suzy believes that cleansing is key to anti-aging. She's so serious about it she even came up with her own cleansing route called "424", which she shared with her fans.
She explained that "424 refers to 4 minutes of massaging cleaning oil all over her face, followed by 2 minutes of massaging with cleansing foam, and 4 minutes of rinsing with water."
Sounds intense but with the right products it's totally doable!
We've tested it out ourselves and the best products we've found for Suzy's 424 cleansing routine are Subi Bare Skin Balm and Subi Brightening Powder Cleanser.
Model and fashion journalist Irene Kim is a firm believer in steaming for better skin. Because hot showers widen your pores with steam, it's the perfect time to get rid of pimples and calm them. Irene revealed that she soaks a cotton swab with a toner or face mist and places it on the affected area.
We've tried it with Jelly Ko Dewy Glaze Toner and it works a treat.
Thanks to the unique formula that contains a blend of hydrators, humectants and antioxidants, your skin will be nourished after your steam. The formula works for all skin types because it is ultra-gentle. Unlike other toners on the market, this contains 84% birch sap, 3 types of hyaluronic acid, Chinaberry plant extract, Ivy Gourd fruit extract, Adenosine, Panthenol and more. Best of all, it comes in a handy refill that saves on single use plastic, carbon emissions in transit and most importantly, money in your back pocket!
STYLE STORY also offers tailored services to help you make sense of Korean skincare, clinic options and routine building, whether you’re trying to find the right products or planning a beauty trip to Seoul.
Need help choosing the right products for your skin type, concerns and budget? Our K-Beauty Routine Builder is designed to help you put together a routine that actually makes sense.
Explore the Routine BuilderWant more tailored help narrowing down your options in Seoul? This service is for people who want guidance on finding a clinic that fits their needs, goals and comfort level.
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All products recommended on our site and the Korean Beauty Show podcast are selected by us. Some of our articles and Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast.
“Model and fashion journalist Irene Kim is a firm believer in steaming for better skin.”
-STYLE STORY
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