Etude House is a Korean Beauty brand that is a mecca for all things cute!
One of Korea’s best-known stores, the brand believes that makeup should be playful and fun.
Created with lovers of all things kitsch in mind, and with the motto “Play!”, Etude House creates makeup, skincare and hair care targeted at women (and men!) who love gorgeously packaged products.
Etude House’s products are high quality and affordable, with a diverse colour palette and innovative designs.
Part of the brand’s appeal is its whimsical packaging that is designed to make makeup fun.
Etude House store fronts are also not-to-be-missed with Instagram-worthy displays and decorations among the cosmetics. The brand’s flagship store in Gangnam’s trendy Sinsa area even has moving wall displays!
Some of STYLE STORY’s favourite Etude House products include:
Etude House Dear Darling Water Gel Tint – these sweet ice-cream inspired lip tints guarantee lips sweeter than a cold treat on a hot summer’s day.
Etude House My Lash Serum– this lash enhancing serum coats lashes with healthy vitamins to stop breakage and help lash growth.
Etude House Wonder Pore Toner– this 10-in-1 skin toner effectively cleanses pores and restores skin’s natural pH levels, for softer, smoother, more radiant skin.
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