We’re kicking off the best of K-Beauty Awards 2021 with a list of the 10 most innovative Korean beauty products. These are the products that have captured the hearts and reviews of our STYLE STORY beauty community.
Meet the products that make South Korea one of the top global innovators in beauty!
People’s Choice Awards
We asked you to name your favourite Korean beauty products and the votes were clear!
Meet your People’s Choice Award Winners for 2021:
1 & 2 – Best K-Beauty Product of the Year and Best K-Beauty Moisturiser
Yep, you choose the same product for two separate categories!
Given that it sold out three times since the end of 2020, it was no surprise that Jelly Ko's Bubble Tea Steam Cream
took out top gong.
You voted it as your Best K-Beauty Moisturiser AND Best K-Beauty Product of the Year. In the year since it launched, the product has entered production THREE TIMES.
It's also been at the top of the best-sellers list every month since launch. If your comments are anything to go by, it has quickly becoming a holy grail moisturiser and staple in many K-Beauty routines.
3 Best K-Beauty Cleanser
With an easily accessible price point and pH balanced formula that's suitable for those with damaged skin barriers, it is no surprise it's such a fast favourite.
4 Best K-Beauty Essence
One of COSRX's all-time best sellers, this year you voted COSRX Advanced 96 Snail Mucin Essence
the Best K-Beauty Essence. Reviewers noted the hydrating benefits and that they noticed a difference in their skin while using it.
5 Best K-Beauty Serum
You loved it last yearand this year, you voted APLB Bee Pollen Propolis Ampoule the Best K-Beauty Serum of 2021!
APLB's Propolis Ampoule sold out multiple times this year. With a bevy of brightening ingredients that also soothe, nourish and hydrate it's little wonder why.
6 Best K-Beauty Brand
A new category in this year's Best of K-Beauty Awards was the Best K-Beauty brand.
Snagging the top post by a narrow margin was Korean skincare favourite COSRX
! Adored for its cheap and accessible range of skincare products specifically designed with acne prone and oily skin types in mind, COSRX products have been selling out around Australia for years.
STYLE STORY's Picks
And now for our team to introduce their picks for the Best K-Beauty products of 2021:
7 Best Selling K-Beauty Product
If this year's sales are anything to go by, this product needs no introduction.
With a 100% vegan, cruelty-free, drug and alcohol free formulation they are your go-to products for pimples.
Not only do they help you say goodbye to breakouts faster, they also conceal them and stop you from picking at them.
8 Best New K-Beauty Product
Shooting straight to the top of the best-sellers list from first launch, this year's Best New K-Beauty Product award goes to Subi Bare Skin Balm
It's no secret that our beauty community loves a good cleansing balm. Banila's Clean It Zero
and Heimish's All Clean Balm
have been consistent sellers for years.
But the one capturing all your attention this year was this luxury sherbet cleansing balm. Described as "the perfect first step", "gentle but effective", and a "100% repurchase" this cleansing balm has found a place in many routines.
9 Most Popular Face Mask
What's not to like about a product that goes to work while you go to sleep?
Nothing, that's what!
Jelly Ko Cherry Blossom Sleeping Mask
is not only a team favourite a STYLE STORY but it was the highest selling face mask this year by far. Which is why we think it's worth of the Most Popular Face Mask gong.
Your reviews indicated it was "the best sleeping mask I've tried", "My partner even noticed that my skin was much better within the week of using it" and stated that "my skin is glowing every time I use it".
10 Best Korean Makeup Product
Long time cult favourite, Missha M Perfect Cover BB Cream
, is our pick for this year's Best Korean Makeup Product. Not only was it the top-selling Korean makeup product, you raved about it in reviews too.
We'll let Maria sum it up for us:
"I am so impressed with this BB cream! It’s very high coverage for a BB cream (more like medium coverage foundation) but SUPER lightweight and gives the most beautiful natural, dewy finish which sets down beautifully with powder. It doesn’t transfer at all when I touch my face and has amazing staying power. It looks flawless with any primer I use under it and is truly a remarkable product and so affordable!"
Forgot to vote? Let us know your Best of K-Beauty Award Winners for 2021 in the comments.