Personalization is 2024's Leading Trend in Korea

The Korean beauty industry is responsible for launching many of the top trending innovations in the global beauty industry for the last 15 years. This year's biggest trend so far is personalization. From colour analysis, to MBTI and made-for-you foundations, it seems everyone in Korea wants skincare, beauty and even makeup that's personally tailored to them. 

But is the latest personalization trend going to stick around or are there too many barriers for most brands looking to jump on it? Lauren discusses on episode 238 of the Korean Beauty Show podcast.  

Is Korea’s Personalization Trend A Fad or Lasting Trend?

Based on an interview I did with Cosmetics Design Asia, I'm sharing my thoughts on this trend and whether we're likely to see this trend spread.  

Question of the Week: What are the popular treatments in Korea at the moment?

Rejuran Healer is a popular treatment containing polynucleotides that is injected in the skin via needles all over the face. They stay in the skin and act as a support structure to increase elasticity, reverse skin damage and assist in skin rejuvenation. 

It'a particularly popular among those in their 30s and above, who have dry skin or thinned, sensitive skin. 

HIFU also continues to be a popular treatment option. For more in-depth information about HIFU in Korea listen to episode 102 of the podcast. 

Why Did You Buy This K-Beauty Product?

• Subi Bare Skin Balm:Simply excellent quality. Easy to use, gentle to the skin, and clean very well.

• AHC Real Private Eye Cream For Face: wanted to try a different eye cream

• Jelly Ko Cherry Blossom Sleeping Mask: Heard so much about it on the podcast and it sounded exactly what I needed as a hydrating mask

• Skinfood Salmon Concealer Eye Cream: I have heard good reports on this item including on the You Beauty podcast.

• Subi Holo Dream Face Mask & Brush: I received a sample and it worked wonders on my skin, so I wanted to try the full size version!

Recommendation of the Week: Doctor Slump 

• New K-drama on Netflix starring Park Hyung Sik and Park Shin Hye 

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