What were the most popular Korean beauty products of 2024? If you’re keen to find out which products, categories and trends topped the charts in Korea this year then stick around because on episode 255 of the Korean Beauty Show podcast Lauren is rounding them all up.
The biggest ingredient trends of the year included:
Retinol - long since regarded as the "Gold Standard" in anti-aging in western skin care, 2024 was the year that retinol went mainstream in Korea. Many new releases featured this ingredient in 2024 from a wide range of brands.
Glutathione - this isan antioxidant that occurs naturally in skin, where its function is to help defend against visible signs of environmental damage. In 2024, Korean beauty products included Glutathione in everything from skin care to edible cosmetics.
PDRN (Polydeoxy ribonucleotide)- this is a proprietary registered drug known in medicine for its tissue repairing, anti-ischemic, and anti-inflammatory properties. In 2024, it gained a lot of attention as a popular "K-Beauty ingredient". The benefits of PDRN when used in topical skin care products is limited and not as well researched as injectables and drugs.
Peptides - the building blocks of proteins. Peptides can penetrate the skin to moisturize it and help smooth fine lines and wrinkles. These are not new ingredients but are definitely still trending in 2024.
Most Popular Korean Skincare Lines
In 2024, there were several Korean skin care lines that received a lot of attention as a whole. These included:
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