Lauren discusses how beauty trends are changing now that people are removing their masks in Korea and answers a listener's question about some of her favourite products and treatments to improve skin texture. Plus, real customers share their thoughts on Kbeauty products from COSRX and APLB.  

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K-Beauty News

Beauty Sales Data Reveals the Changing Beauty Trends in March  

• Sales data has revealed how beauty trends are changing in post-pandemic Korea
• In March, sales of "shading, cheek and highlighter" (products that add contour to the jawline or vitality to the face, nose bridge and cheeks) increased 160% year-on-year. 
• People are also focused on so-called "persistence cosmetics" (products that will help their makeup last the distance)
• Sales of primer and products to increase the adhesion and durability of makeup are up 370% compared to the same period last year 
• Powder and pact transactions nearly doubled 
• This is likely because Koreans are taking off their masks and returning to gatherings for spring, office get-togethers, and so they're looking for products that will stay in place throughout the day 

Question: of the Week: What are your favourite treatments / products for dark spots / skin texture?

For Dark Spots my top recommendations are:

• SPF every day
• Vitamin C Serum in the morning
• Niacinamide at night (Retinol if your skin can take it, which mine can't) 

For Dark Spots, the best treatments is picosure laser

For Skin texture I use:

• Subi Holo Dream Mask 1 x week
• Jelly Ko Cinnamon Toast Sugar Scrub Foam 1 x week 

The best treatment for skin texture is Sellas laser. 

BUY ONE GET ONE FREE FOR MOTHER’S DAY 

• Jelly Ko Cherry Blossom Sleeping Mask  
• Make sure you click on the “gift icon” to claim the second product.
• Both need to be in your cart. 

Why Did You Buy This K-Beauty Product?

Customers revealed: 

APLB Bee Pollen Propolis Serum 

"For my mom best serum. Makes the skin softer no irritation, although my moms skin is always touchy"

APLB Sensitive Micro Cleansing Foam 

"Best cleanser ever, no irritation. One half pump mixed with water and it foams. Lasts long!"

COSRX Propolis Synergy Serum 

"The best Toner, it brightens the skin immediately and I have no irritations"

Nail and Fail of the Week 

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