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WHY SHOULD I USE SERUM?

 

If you’ve ever wondered whether you should be using a particular product in your skincare routine or what it does, STYLE STORY’s “Why Should I Use…” Blog Series is for you!

 

In our first part of the series we looked at TONERS and why you might think about adding one to your beauty routine.

 

Today we’re exploring “Why Should I Use Serum?” It’s a great question, so let’s start with the basics.

 

WHAT IS A SERUM?

Serums are skincare products that are formulated to target specific skin issues.

They can be oil or water based and have the ability to penetrate deep into the layers of the skin. This means that unlike other skincare products, serums have the ability to give really visible results.

 

IS SERUM A MOISTURISER?

Yes and no.

While serums are often moisturising, they are not designed to replace your mosituriser. Real moisturising creams act as an occlusive barrier on top of your skin to lock moisture in.

 

HOW OFTEN SHOULD I USE A SERUM?

That depends.

Most serums are designed to be used once a day, often at night. Some serums (like Vitamin C serums) can interact with other products and are best used in the morning.

Tip: You can use more than one serum at once. If you’re battling a couple of different skin issues, feel free to layer your serums on top of each other.

WHY ARE SERUMS SO GOOD?

Unlike creams, serums contain a far higher concentration of active ingredients. The most common benefits you will see from using a serum include increased hydration, brighter skin and an improvement in active acne and scarring.

 

WHICH SERUM SHOULD I USE?

This depends on what skin issues you are tackling.

If it’s cold and your skin is dryer than normal, you might want to add a hydrating serum into your routine. Products containing propolis or honey are great for tackling rough, dry patches. If you’re battling pigmentation, look for a serum that’s active ingredients target this issue, like Vitamin C, niacinamide or licorice extract etc.

 

For a list of our favourite serums, click here

 

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