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Looking for gentle cosmetics that actually work? APLB is the Korean beauty brand you’ve been searching for.


APLB combines scientific prescriptions with results that the eyes can actually see in gentle, natural cosmetics that won’t irritate or sensitize skin. With formulas based on real ingredients – things you can even eat, like eggplant, bee pollen, propolis, honey and plants like centella asiatica, it is dedicated to researching clinical solutions for skin problems like dryness, sensitivity, aging, acne and redness.


Shop APLB with our handy-guide to this clean beauty brand.




APLB is a Korean Beauty dedicated to creating gentle cosmetics.

It makes 7 promises to its customers –

  1. Products for all skin types
  2. Continuous research
  3. Natural ingredients
  4. Growing the science around fermented skincare
  5. Strict quality control
  6. Results that the eyes can see and
  7. Scientific prescriptions



All APLB products are strictly cruelty-free and APLB is exclusive to STYLE STORY in Australia.




Some of APLB’s star ingredients include:

Bee pollen extract (43%) – jam-packed full of natural proteins, vitamins and minerals, bee pollen helps in balancing, healing and soothing problematic skin. It also acts as a moisturizer for dry skin.

Royal jelly extract – known for its anti-aging, anti-inflammatory and wound healing components, royal jelly assists with anti-aging and healing. It also acts as a natural moisturiser.

Peptide 4x Complex – improves wrinkles around the eyes and helps improve skin elasticity.

Propolis – commonly used for its healing, antiseptic and restorative capabilities, propolis assists in balancing, healing and soothing problematic skin.

Vitamin C –  boosts your skin’s collagen production to give you firmer, more plump skin and smooth out fine lines and wrinkles. The antioxidant properties of Vitamin C help fight free radicals and damage caused by UV radiation.

Eggplant Fruit extract – calms and hydrates sensitive skin.

Salicylic Acid – has anti-inflammatory properties and is a popular ingredient in acne treatments. 

Centella asiatica – rich in amino acids, beta carotene, fatty acids, and numerous potent phytochemicals, this plant extract assists to calm inflammation, speed wound healing, stimulate new cell growth, build collagen, and improve circulation.





Here are some of our must-try products from the brand:


APLB Bee Pollen Propolis Ampoule Serum

Honey skin?

It’s yours with this highly-concentrated anti-aging ampoule that is jam-packed with 43% bee pollen extract along with Vitamin C, propolis and royal jelly.  It creates elastic, bright and hydrated skin that glows from within.


APLB Eggplant Peeling Pad Toner

Get skin as smooth as an eggshell with these handy exfoliating pads.

Designed to remove dirt, sebum, dead skin cells as well as other unwanted gunk from the pores, APLB Eggplant Peeling Pad Toner offer 3-in-1 care for skin.

These cleansing peeling pads completely remove thick makeup in under 30 seconds and assist to gently manage dead skin and gunk in the pores.


APLB Derma Daily Repair Cream

Tired of sensitive, reactive skin, overly large pores or makeup that flakes off?

APLB Derma Daily Repair Cream supplies the skin with the vital nutrients it needs to smooth, soothe, hydrate and revitalize it.

Harnessing the power of peptides plus skin brightening niacimamide, hydrating sodium hyaluronate and wrinkle-fighting ceramides, this intensive daily repair skin is just what the dermatologist ordered for dry, dull, lacklustre, sensitive and aging skin.


APLB Sensitive Micro Cleansing Foam

Looking for a soft cleanse to soothe, strengthen and protect?

APLB’s gentle micro cleansing foam has sensitive skin sorted.

Made with K-Beauty’s hottest trending ingredients – Madecassic Acid, Asiaticoside and Asiatic Acid – it soothes skin, strengthens its barrier and improves acne-prone skin.


APLB Premium Moisturising Ampoule Mask Pink

Looking for a boost in hydration and elasticity, to reduce the appearance of wide or visible pores? Sit down and relax for half an hour, and APLB will take care of the rest.

Made on a base of three types of Centella Asiatica complex, this luxe face mask provides deep hydration and rich nutrition to maintain the optimal balance of oil and moisture in the skin. The boxed set comes with 5 face masks.




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