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"Microneedling in a Bottle" Scam
On this episode, we’re covering the MFDS’s latest crackdown on skincare products claiming to offer “microneedling in a bottle”. Plus, one of our listeners requested a Korean swap for Glow Recipe’s Niacinamide Dew Drops, which we’re answering. Lauren discusses why Jelly Ko has launched 3 skin care refills in 2024 and she introduces her Autumn/Winter K-beauty skincare routine recommendations.
2 Korean Beauty Products Just Won Australia’s Biggest Beauty Awards
Two Korean beauty products just won Australia’s biggest beauty awards: a moisture-locking face cream and ultra-thin hydrocolloid pimple patches. See why they won, what the judges said, and how to use each for real results.
From Viral to Vulnerable: The Rom&nd Lip Tint Controversy Explained
From viral to vulnerable, Lauren Lee unpacks the Rom&nd lip tint controversy, why refills are reshaping K-Beauty travel, the stat behind Australia’s K-Beauty boom, two makeup fixer picks, and a quick consult option to help you choose the right Korean skin clinic.
Can’t Afford Tatcha Dewy Skin Cream? Try This Korean Skincare Alternative
Love Tatcha’s Dewy Skin Cream but not the $110 AUD price tag? Discover Jelly Ko’s Bubble Tea Steam Cream a Korean moisturizer packed with science-backed ingredients that delivers the same glowing, hydrated finish for less than half the cost.
Fragrance Free K-Beauty
These days, there is a lot more talk about fragrance in skincare. Some "skinfluencers" like Hyram swear that all fragrance is bad and should be avoided. Others, like Labmuffin Beauty Science, take a more balanced approached and claim that fragrance is fine for the vast majority of people.
Curious about fragrance free K-Beauty?
7 Skincare Resolutions for 2024
Here are some fun and easy tricks to try to get your skin on track in 2023.
The K-Beauty Expo 2022
Lauren runs through the top trends from the K-Beauty Expo 2022, including stem cells, natural soaps, vegan products, refillable packaging and collagen pillow cases.
How To Apply Your BB Cushion
BB Cushion Compacts are one of the greatest beauty innovations to come out of South Korea. Korean cushion technology is so popular it was even adopted by western beauty companies, including Lancome and Dior!
Best Korean Serums And Ampoules
Best Korean Serums And Ampoules Looking For The Perfect Korean Beauty Serum To Power Up Your Skincare Routine? Coming Right Up Are The Best Korean Serums And Ampoules On The Market
K-Beauty Serums That Deserve More Hype
Korean beauty has some seriously great serums. Not only are they better at targeting specific skin issues than other skincare products, they also give visible results.
iUnik Beta Glucan Serum Review
Curious about this barrier-repair serum from one of K-Beauty's most popular brands? Check out our iUnik Beta Glucan Serum Review
Best Serums for Winter Skin Concerns
Let's take a look at some of the best serums for winter skin concerns on the market right now!
Dr Jart Ceramidin Cream Review
Dr Jart Ceramidin Cream Review If You Suffer From Excessively Dry Skin, Especially Of The Reactive Type, You'll Know The Struggle To Find A Moisturiser That Actually Cuts Through The Dry, Flaky Layers To Impart Deep Hydration. If You're On The...
Korea's Stewardess Serum
One of the K-Beauty products that went seriously viral in Korea was d’Alba Piedmont’s cult White Truffle First Spray Serum, better known as Korea’s “stewardess serum”.
How to Find the Right Cosmetic Packaging Supplier in Korea
Struggling to find the right cosmetic packaging supplier in Korea? Learn how to navigate Korean packaging MOQs, suppliers and options without costly mistakes, and get independent advice tailored to your brand.
Best Fragrance Free Korean Skin Care Products
These days, most K-Beauty products will have low levels of fragrance or be completely fragrance-free.
Let's take a look at some of the best!
Can beauty products exist independently of beauty standards?
On episode 245 of the Korean Beauty Show, we’re covering Korea’s domestic cosmetics market reaching new heights, the top trends at Cosmoprof Asia, the small dose cosmetics trend and how social media created the beauty industry’s newest dialect. Plus, Lauren answers a listener’s question about beauty standards, and shares her recommendation for some Korean makeup cushions to try, plus a selection of K-Beauty products for babies and kids.
Jelly Ko to Exhibit at Beauty Expo Australia 2025
Jelly Ko is exhibiting at Beauty Expo Australia 2025! Visit us at Booth D138 on August 16–17 at ICC Sydney for exclusive show specials, new product launches and free gifts.
Collagen In Korean Skincare
It's A Popular Skincare Ingredient That Promises Everything From Anti-aging To Skin Plumping - But Is It Effective When Applied Topically?
Skincare Swaps for Rhode Skin
One of our listeners asked for a list of Korean skincare swaps for Rhode Skin so tune in to today's episode of the Korean Beauty Show for the full list. While none of these are direct ingredient or formula swaps, they're great for that dewy, glazed skin look that Hailey Bieber is famous for and her skincare line aims to achieve.
What a Decade Inside Korea Taught Us About K-Beauty’s Global Rise
STYLE STORY founder Lauren Lee was invited on Arirang TV to unpack how K Beauty evolved from “cheap and cheerful” to a global trust signal, and why “Made in Korea” now carries real weight in overseas markets.
Beauty of Joseon Glow Serum: Propolis + Niacinamide Review
Today, we're taking a look at a new serum from Korean Beauty Brand Beauty of Joseon. If you've been looking for a Beauty of Joseon Glow Serum: Propolis + Niacinamide review then you're in the right spot.
K-Beauty’s Latest Obsession – Truffles
K-beauty's Latest Obsession - Truffles K-beauty's Latest Obsession Is So Luxe It Has To Be Tried To Be Believed. Truffles (And White Truffles In Particular) Are Popping Up All Over Korea's Latest Crop Of Luxury Skincare Products. But Do You Need Them In Your..
The Korean 7 Skins Method
Chances are by now, you’ve probably heard of the infamous 12 Step Korean Skin Care Routine. But are you up to date with the newer trend taking K-Beauty by storm – the 7 Skin method?
The Best Serums for Skin Brightening
Searching for the best serums for skin brightening? You're in the right place.
We're doing a round up of the best brightening serums on the market for every skin type.
Key Trends in the Korean Beauty Market Part 1
On this episode of the Korean Beauty Show podcast, Lauren runs through some of the key trends that have shaped the Korean Beauty Market in 2023 and how they are connected to one another. She also discusses what we're going to be seeing more of and how these 3 changes might change in 2024-25. This is Part 1 in a series delving into the key trends, ingredients, brands and products that have shaped Korean skincare and the beauty industry domestically in Korea in 2023. Tune in if you're ready for a deep dive!
The Most Popular Brands & Products in Korea in 2023
On Episode 231 to wrap up 2023, Lauren is wrapping up the most popular brands and products in Korea this year.
The Truth About Snail Mucin In K-Beauty Products
The Truth About Snail Mucin In K-beauty Products It's One Of K-beauty's Favourite Ingredients. With Its Ability To Repair Skin Damage, Actively Hydrate, Fight Wrinkles And Reduce Acne Scars And Blemishes It Is Little Wonder. Here's The Truth About Snail Mucin...
2023 K-Beauty Trend Forecast
Lauren gives her top predictions for this year’s 2023 K-Beauty trends. From clean, bare-faced beauty to at home devices, supercharged skincare ingredients, skin barrier & microbiome, tune in to hear what brands will be serving up this year.
Best Korean Toners for Acne
If you're breaking out you'll know how stressful it can be. The desire to get our skin back under control as soon as possible can have us reaching for every product in our bathroom cabinet hoping to find something that will help.
Korean Beauty For Rosacea
If you suffer from rosacea, you'll know the ongoing battle to find skincare products that won't irritate your skin. It can be even hard to find products that will soothe and calm it. Which is why we're exploring Korean beauty for rosacea.
How To Get Rid Of Blackheads
From stinging nose strips to painful extractions, blackheads are one of those pesky skin problems that never seem to budge. So - how do you get rid of blackheads? Let's take a look!
Top 5 Korean Anti Aging Products
If you're looking for some of the best Korean anti-aging products then read on!
K-Beauty Products That Sell Out in Korea
Overseas, brands like Beauty of Joseon, COSRX and iUNIK may be popular. But Koreans themselves are unlikely to have heard or tried much from these brands.
So what products are Koreans themselves going crazy for?
Let's take a look!
The Best Korean Beauty Products for Moms
Being a mom means wearing many hats — nurturer, chef, chauffeur, personal shopper, and more — all rolled into one. With so much to juggle, it’s easy for skincare to take a backseat. But taking a few minutes each day for yourself isn’t just self-care; it’s essential.
K-Beauty's $435 Million Deal: What It Means for the Industry!
Discover what Korea’s $435 million beauty merger means for K-Beauty, plus the latest retail trends, rise of dermacosmetics & Jelly Ko’s UAE debut. Tune into Ep. 268 of The Korean Beauty Show!
Retinol in K-Beauty
In Western skincare, retinol is the holy grail of skincare ingredients. So, why has it not found its way into the heart of K Beauty?
Here's why Koreans prefer a different approach to their anti-aging skincare.
K-Beauty’s Second Wave: Insights from STYLE STORY’s Founder Featured in SEDUCTION Magazine
SEDUCTION Magazine featured STYLE STORY founder Lauren Lee to break down K-Beauty’s second wave, from viral growth to the shift toward barrier care, formulation and long-term skin health.
Korean Face Oils
On this episode, we're running through how to get the best bang for your buck out of your face oil, which oils work best for each of the different skin types and some Korean face oils you might like to try.
Your Guide to Manufacturing Skincare and Makeup in Korea
Planning to make skincare in Korea? This guide explains how OEM vs ODM works, what makes the Korean ecosystem different, typical MOQs, sampling and scale-up, plus the key decisions that keep timelines and COGS on track.
Mary & May Vegan Cica AHA PHA Toner Review
Today, we’re taking an in-depth look at Mary & May’s Vegan Cica AHA PHA Toner. Mary & May is a clean Korean Beauty Brand which offers paired back products formulated with natural and effective ingredients. This gentle, low PH Toner is said to gently exfoliate while promoting healthier, glowier skin.
Which Korean Beauty Brands Use Recycled Plastic?
On this week’s Kbeauty news headlines show, Lauren discusses Korean cosmetic exports reaching a record high and answers a listener’s question about which Korean beauty brands use recycled plastic. Plus, she discusses new releases from Benton and shares her recommendation of the week.
Best Korean Beauty Products For Hormonal Acne
When it comes to treating hormonal acne, it's important to take a multi-pronged approach to your diet, lifestyle and skincare. Each plays a role in affecting your hormones, so any of them may require tweaking.
New to K-Beauty? Start Here!
On episode 214 of the Korean Beauty Show podcast Lauren is taking a look at some not-to-be-missed Korean beauty products for newbies! These days the Korean Beauty industry is huge, which is great when it comes to options but it can make things daunting for newcomers. With so many choices, it's hard to know where to start, especially when there are so many gorgeous products on the market. Here are some classic products that won’t fail to disappoint you if you’re just starting out:
K-Beauty Products Celebrities Love
When it comes to Korean beauty products it's safe to say that we're not the only ones who are completely obsessed with them! So are celebs all over the world, from K-Pop's most famous stars all the way to Hollywood royalty.
Let's take a look at some of the world's biggest celebs and the Korean beauty products and routines they love.