EOFYS is here! Enjoy 25% off sitewide plus a free gift on orders over $70. Don’t miss our biggest Korean Beauty sale of the year – ending 30 June 2025. Shop bestsellers like Jelly Ko’s Bubble Tea Steam Cream, Subi’s Perfect Pimple Patch and more.
The Korean Beauty Show 🎧 Your K-Beauty audio library starts here →
October 10, 2024
On this episode, we’re covering the MFDS’s latest crackdown on skincare products claiming to offer “microneedling in a bottle”. Plus, one of our listeners requested a Korean swap for Glow Recipe’s Niacinamide Dew Drops, which we’re answering. Lauren discusses why Jelly Ko has launched 3 skin care refills in 2024 and she introduces her Autumn/Winter K-beauty skincare routine recommendations.
October 28, 2025
Two Korean beauty products just won Australia’s biggest beauty awards: a moisture-locking face cream and ultra-thin hydrocolloid pimple patches. See why they won, what the judges said, and how to use each for real results.
October 06, 2025
From viral to vulnerable, Lauren Lee unpacks the Rom&nd lip tint controversy, why refills are reshaping K-Beauty travel, the stat behind Australia’s K-Beauty boom, two makeup fixer picks, and a quick consult option to help you choose the right Korean skin clinic.
March 17, 2025
These days, there is a lot more talk about fragrance in skincare. Some "skinfluencers" like Hyram swear that all fragrance is bad and should be avoided. Others, like Labmuffin Beauty Science, take a more balanced approached and claim that fragrance is fine for the vast majority of people.
Curious about fragrance free K-Beauty?
October 13, 2022
Lauren runs through the top trends from the K-Beauty Expo 2022, including stem cells, natural soaps, vegan products, refillable packaging and collagen pillow cases.
August 08, 2024
January 30, 2023
Here are some fun and easy tricks to try to get your skin on track in 2023.
July 27, 2023
Korean beauty has some seriously great serums. Not only are they better at targeting specific skin issues than other skincare products, they also give visible results.
June 01, 2024
Let's take a look at some of the best serums for winter skin concerns on the market right now!
September 16, 2024
These days, most K-Beauty products will have low levels of fragrance or be completely fragrance-free.
Let's take a look at some of the best!
June 20, 2025
EOFYS is here! Enjoy 25% off sitewide plus a free gift on orders over $70. Don’t miss our biggest Korean Beauty sale of the year – ending 30 June 2025. Shop bestsellers like Jelly Ko’s Bubble Tea Steam Cream, Subi’s Perfect Pimple Patch and more.
July 29, 2025
Jelly Ko is exhibiting at Beauty Expo Australia 2025! Visit us at Booth D138 on August 16–17 at ICC Sydney for exclusive show specials, new product launches and free gifts.
December 16, 2024
On episode 245 of the Korean Beauty Show, we’re covering Korea’s domestic cosmetics market reaching new heights, the top trends at Cosmoprof Asia, the small dose cosmetics trend and how social media created the beauty industry’s newest dialect. Plus, Lauren answers a listener’s question about beauty standards, and shares her recommendation for some Korean makeup cushions to try, plus a selection of K-Beauty products for babies and kids.
October 14, 2024
February 06, 2026
STYLE STORY founder Lauren Lee was invited on Arirang TV to unpack how K Beauty evolved from “cheap and cheerful” to a global trust signal, and why “Made in Korea” now carries real weight in overseas markets.
December 06, 2024
K-beauty's Latest Obsession - Truffles K-beauty's Latest Obsession Is So Luxe It Has To Be Tried To Be Believed. Truffles (And White Truffles In Particular) Are Popping Up All Over Korea's Latest Crop Of Luxury Skincare Products. But Do You Need Them In Your..
November 04, 2022
Searching for the best serums for skin brightening? You're in the right place.
We're doing a round up of the best brightening serums on the market for every skin type.
January 07, 2025
Today, we're taking a look at a new serum from Korean Beauty Brand Beauty of Joseon. If you've been looking for a Beauty of Joseon Glow Serum: Propolis + Niacinamide review then you're in the right spot.
September 05, 2024
Chances are by now, you’ve probably heard of the infamous 12 Step Korean Skin Care Routine. But are you up to date with the newer trend taking K-Beauty by storm – the 7 Skin method?
January 12, 2023
Lauren gives her top predictions for this year’s 2023 K-Beauty trends. From clean, bare-faced beauty to at home devices, supercharged skincare ingredients, skin barrier & microbiome, tune in to hear what brands will be serving up this year.
February 05, 2025
BB Cushion Compacts are one of the greatest beauty innovations to come out of South Korea. Korean cushion technology is so popular it was even adopted by western beauty companies, including Lancome and Dior!
August 19, 2021
From stinging nose strips to painful extractions, blackheads are one of those pesky skin problems that never seem to budge. So - how do you get rid of blackheads? Let's take a look!
September 11, 2024
If you're breaking out you'll know how stressful it can be. The desire to get our skin back under control as soon as possible can have us reaching for every product in our bathroom cabinet hoping to find something that will help.
September 06, 2025
If you suffer from rosacea, you'll know the ongoing battle to find skincare products that won't irritate your skin. It can be even hard to find products that will soothe and calm it. Which is why we're exploring Korean beauty for rosacea.
November 23, 2023
On this episode of the Korean Beauty Show podcast, Lauren runs through some of the key trends that have shaped the Korean Beauty Market in 2023 and how they are connected to one another. She also discusses what we're going to be seeing more of and how these 3 changes might change in 2024-25. This is Part 1 in a series delving into the key trends, ingredients, brands and products that have shaped Korean skincare and the beauty industry domestically in Korea in 2023. Tune in if you're ready for a deep dive!
December 27, 2023
On Episode 231 to wrap up 2023, Lauren is wrapping up the most popular brands and products in Korea this year.
November 20, 2024
If you're looking for some of the best Korean anti-aging products then read on!
April 28, 2025
Being a mom means wearing many hats — nurturer, chef, chauffeur, personal shopper, and more — all rolled into one. With so much to juggle, it’s easy for skincare to take a backseat. But taking a few minutes each day for yourself isn’t just self-care; it’s essential.
June 18, 2025
Discover what Korea’s $435 million beauty merger means for K-Beauty, plus the latest retail trends, rise of dermacosmetics & Jelly Ko’s UAE debut. Tune into Ep. 268 of The Korean Beauty Show!
December 07, 2024
In Western skincare, retinol is the holy grail of skincare ingredients. So, why has it not found its way into the heart of K Beauty?
Here's why Koreans prefer a different approach to their anti-aging skincare.
September 19, 2025
Planning to make skincare in Korea? This guide explains how OEM vs ODM works, what makes the Korean ecosystem different, typical MOQs, sampling and scale-up, plus the key decisions that keep timelines and COGS on track.
October 26, 2022
On this episode, we're running through how to get the best bang for your buck out of your face oil, which oils work best for each of the different skin types and some Korean face oils you might like to try.
December 08, 2022
Today, we’re taking an in-depth look at Mary & May’s Vegan Cica AHA PHA Toner. Mary & May is a clean Korean Beauty Brand which offers paired back products formulated with natural and effective ingredients. This gentle, low PH Toner is said to gently exfoliate while promoting healthier, glowier skin.
March 29, 2022
On this week’s Kbeauty news headlines show, Lauren discusses Korean cosmetic exports reaching a record high and answers a listener’s question about which Korean beauty brands use recycled plastic. Plus, she discusses new releases from Benton and shares her recommendation of the week.
August 22, 2023
On episode 214 of the Korean Beauty Show podcast Lauren is taking a look at some not-to-be-missed Korean beauty products for newbies! These days the Korean Beauty industry is huge, which is great when it comes to options but it can make things daunting for newcomers. With so many choices, it's hard to know where to start, especially when there are so many gorgeous products on the market. Here are some classic products that won’t fail to disappoint you if you’re just starting out:
November 17, 2024
February 13, 2021
Struggling with eczema? Stick around because in today’s listener requested episode, we’re tackling the need to know about this skin condition and how you can incorporate Korean Beauty products into your arsenal to deal with it.
May 01, 2025
The Korean beauty industry is buzzing with major developments - from government-backed investments to consumer panic over sunscreen. In this week’s K-Beauty news roundup, we’re covering the biggest stories shaping the future of Korean skincare.
Whether you're a beauty entrepreneur, skincare lover, or K-Beauty fan, let's take a look at what's shaking in Korean beauty.
January 13, 2021
Over the last few years in Korea there’s been an explosion of different methods for toning the skin, as well as new categories of products to support them. Today, I’m sharing the Top 3 Trending Toning Methods in Korea right now, how to do them and which products you can use for them.