Welcome to Part 5 of STYLE STORY Australia’s blog series on our favourite Korean beauty products and brands!
Today we are going to review one of the high-end Korean beauty labels that we stock here at STYLE STORY Australia- popular brand Laneige.
Laneige is a luxury Korean beauty brand that is extremely popular throughout Asia. Meaning “snow” in French, Laneige pursues water science as its philosophy to help women achieve a radiant, dewy complexion.
Owned by Amore Pacific, the largest cosmetics company in South Korea, Laneige began in 1994 and now has stores throughout Asia, the Middle East, Russia, New Zealand, Canada, and the United States.
We all know how important hydration is to keep our skin looking radiant and healthy.
Laneige, however, takes this concept to new heights.
Positioning itself as the “Moisture Expert“, Laneige creates what it describes as “waterfull” makeup and skincare products.
Laneige’s brand motto is “Be Waterfull Everyday with Laneige“.
Ehh, okay! …….. What does that mean, exactly?(!)
According to the brand, this is a promise to create products to help women’s skin maintain optimal moisture levels to protect it from damaging elements such as dryness, stress and pollution.
Laneige combines its research on water with a promise to deliver the “essence of hydration” and deliver products that maintain skin so that it is hydrated and protected from the elements.
LANEIGE’S COLOUR PALETTE AND PACKAGING
In line with its philosophy of “clean and sophisticated beauty”, Laneige’s packaging is sleek and minimalist, with water-based colours dominating its products – think ice blues and white.
Past and present cover girls include Korean drama “It Girl” stars Jeon Ji Hyun and Song Hye-Kyo, who are renowned for their flawless complexions and natural beauty.
STYLE STORY AUSTRALIA’S FAVOURITE LANEIGE PICKS
So, what are STYLE STORY’s picks for the best Laneige products?
Although most Laneige products are luxurious and deliver on their promise of hydration, there are two standouts that deserve a special mention – first, Laneige’s BB Cushion collection, which is the label’s take on the latest beauty craze to hit Korea. Second, the Laneige Firming Sleeping Pack, an upgraded version of a previous Laneige product that has developed a cult-like following around the world.
LANEIGE BB CUSHION
Laneige’s BB Cushion is world-famous and comes in several varieties, including Pore Control, which is designed for girls with oily skin.
Laneige’s BB Cushion – Pore Control is particularly great at keeping sebum at bay during humid Aussie summers.
The BB Cushion is an exceptional beauty innovation that provides full, long-lasting coverage with all the benefits of a regular Korean BB cream packed into a luxurious, air-filtered cushion compact.
Laneige’s BB Cushion compact comes complete with its own tailor-made puff, which holds 9 times its own weight in water, giving you a perfect application that results in supple, glossy, pore-free skin.We love it because it safely and naturally brightens your complexion and reduces sun spots, pigmentation and freckles.
It also stays in place for 12+ hours.
In line with the Laneige brand philosophy on water and hydration, the BB Cushion contains “Optimal Mineral Water”, which provides intense hydration and moisture to tired, dull skin.
It also contains a unique “soothing effect”, that reduces the temperature of your skin by 4 degrees when applied for a luxurious cooling effect.
LANEIGE FIRMING SLEEPING PACK
Sleeping packs are all the rage in Korea right now.
Designed to work as an overnight face mask, you apply your sleeping mask (or “pack” as they are called in Korean) right before bed and wash it off in the morning to reveal plump, hydrated skin.
Waking up to perfect skin? Yes please!
The Laneige Firming Sleeping Pack is an upgraded version of its best-selling Water Sleeping Pack, which developed a cult-like following across Asia and the US.
Why is it so good?
With its intensive hydration and firming benefits that is suitable for all skin types, this luxurious overnight sleeping mask creates supple and resilient skin while you sleep, preventing future wrinkles and relieving existing lines.
It also contains Sleepscent, an aromatic essence for deep relaxation that promotes a good night’s sleep.
The light gel formula feels like soft choux custard pudding and contains memory-form gel, that returns back to original shape within 20 seconds!
Laneige’s SleepPOP ingredient also makes an appearance.
Described as a fortifying barrier that prevents skin from damage, it is designed to relieve wrinkles, improve skin elasticity and restore sleep lines.
Laneige is a must-try Kbeauty label for anyone who doesn’t mind paying a little extra to spoil themselves.
While Laneige products are more expensive than the regular Korean beauty labels Etude House, Tony Moly and the like, Laneige’s products are still much cheaper than comparable western beauty products, particularly in Australia.
Laneige is a good fit for those who suffer from dry, damaged and flaky skin, as its products are specifically designed to cure moisture-retention troubles.