KOREAN BEAUTY IN KOREA: GET IT BEAUTY
Wanna know which products everyone in Korea is raving about in real time? If it’s hot, you’ll find it on Korea’s beauty bible -“Get it Beauty”!
GET IT BEAUTY
First aired in 2016, “Get it Beauty” is owned by media conglomerate CJ E&M and broadcast on OnStyle. Likened to “Top Gear”, but for beauty, the show is one of South Korea’s OG beauty shows.
Hosts over the years have included everyone from pop star Eugene, to model Honey Lee, actress Yoo In Na and singer Sandara Park. Get it Beauty is well known for bringing beloved Hallyu stars onto the program as guests, with lineups like Girls Generation, Suzy Bae, A-Pink and more sharing their favourite products and beauty secrets.
The show explores everything from makeup, skincare routines, diets and workouts and will often have segments highlighting a new brand or product that has just been released.
THE GET IT BEAUTY EFFECT
Get it Beauty shines a spotlight on formulas, exploring beneficial and harmful ingredients, to help consumers make informed choices about the products they’re using.
One of the show’s highlights is its “blind test” segment, where the hosts and audience test out and then rank products – without knowing which brand the product is from. The results are nearly always surprising, as when the big names backing a product are removed from the picture, the formulas are left to speak for themselves.
The products that win Get it Beauty’s “blind test” segment go straight to the top of Korea’s search engines, usually becoming massive hits themselves.
One such example was Missha’s foundation, which was favourably compared to Estee Lauder’s Double Wear. After the segment aired, Missha’s foundation skyrocketed to fame known as the “Double Wear” dupe. Benton’s Fermentation Eye Cream, which performed extremely well in its blind tests for wrinkle improvement over four weeks, has also been gaining a lot of attention following it’s recent Get it Beauty feature.
Similar beauty programs in Korea include KBS Joy’s Beauty Queen, SBS FunE’s STAR BEAUTY Show and JTBC’s Beauty Up with Cosmopolitan.
If you’re looking to update your workout, skincare or makeup, check out Korea’s authoritative source for all things K-Beauty, Get it Beauty. You’ll find segments dubbed in English on YouTube.
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