Gone are the days when masking was a luxury to be saved for a special occasion. Thanks to the global K-Beauty wave and it’s obsession with masking...

From skin that looks like a freshly glazed donut to skincare that literally has food in it, delicious skin trends are all the rage right now!  One...

If you're breaking out you'll know how stressful it can be. The desire to get our skin back under control as soon as possible can have us reaching...

Cleanser is the jumping board of your whole skincare routine, which is why it’s important to nail it. Here's how to pick the perfect cleanser for ...

Feeling overwhelmed by the sheer volume of different cleansing options and the differences between them? On the STYLE STORY blog we're demystifying...

Sure, we’ve probably all heard about “pH 5.5” and maybe even used pH cleansers when we were teenagers, but did you ever question why? Here’s why t...

While oil cleansing is great for removing makeup, sunscreen and other oil-based impurities as the first step of a double cleansing routine, they h...

Korean Beauty has invented plenty of new categories of skincare, like K-Beauty lip masks! We’re taking a look at what they are, how you use them a...

Just as you’re changing your wardrobe for fall and winter, it’s a great time to change up your skincare too!