Now let us answer a question we are asked A LOT.
We could give you a long and boring spiel about the first time Lauren moved to Korea and everyone had hauntingly flawless skin and she couldn’t work out what they were all doing until she stumbled into her first Korean beauty store… but the simple answer is – because they are awesome!
More awesome than the run-of-the-mill crap you find at Coles or Woolies, way more fun than the stuff you find in the chemist and more innovative than the beauty products you find in DJs and Myer – but for a fraction of the cost! What’s not to like?!
In fact, we’d be willing to bet that a lot of your favourite beauty products from the big western cosmetics companies are actually based on products that were already being made in Korea – BB cream and cushion compacts, anyone?
Plus, with some of the most popular beauty products in the world right now coming out of Korea (although you might not yet know them!) they must be onto something!
From their great designs and packaging, to their use of soft, gentle and natural ingredients, advanced scientific formulations and skincare innovations, quite simply, there is not much not to like about Korean beauty products!
Except of course you’re thinking that you have never heard of any of them, haven’t tried them and you can’t read Korean. Well, if they are your only concerns, then chill – because we’ve totally got you sorted!
For a start, we’re very familiar with Korean skincare and cosmetics – we’ve been using, trying, buying and experimenting with them for years and have tried literally hundreds of different products.
When it comes to picking the products that we feature on STYLE STORY, we have whittled down the countless products on offer and personally selected every product on our site. Rather than a ‘product dump’ of every Korean beauty product ever made, we offer you a carefully curated experience where you’ll only find the best of Korean beauty.
Not only that, we keep up to date with the latest beauty innovations and make regular trips to Seoul so that we can road test and curate the latest, up-to-the-minute beauty buys. We also stock plenty of samples so that you can try a product before committing to buy the full sized version, as well as giving away free samples with every beauty purchase. As a cool side bonus, we can also speak Korean;) So we’ve got you covered!
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