Missha Time Revolution Essence

Now in its fifth generation, the iconic Missha Time Revolution First Treatment Essence has been a staple in Korean skincare routines for years.

Often compared to SK-II’s Facial Treatment Essence, this fermented formula is designed to brighten skin tone, refine texture and improve overall radiance.

The latest formula contains 95% Saccharomyces Ferment Filtrate, which absorbs beautifully into the skin to create a smoother, clearer complexion.

COSRX Advanced Snail 96 Mucin Power Essence

This all-time best seller is packed with replenishing ingredients that work together to repair damage, support hydration and improve elasticity.

Made with 96% snail secretion filtrate, this essence acts like a vitamin boost for the skin, helping to transform dull complexions into healthier, glowier skin.

Innisfree Green Tea Seed Serum

Innisfree reportedly sells 13 bottles of this serum every minute.

Made with Jeju organic green tea water, this lightweight serum is designed to be used immediately after cleansing to hydrate, soothe and nourish sensitive skin.

The fact that the ingredients are sourced from Korea’s volcanic Jeju Island only adds to its cult appeal.

Sulwhasoo First Care Activating Serum

Sulwhasoo built its reputation on combining traditional Korean herbal medicine philosophies with modern skincare science.

This luxurious serum contains the brand’s famous JAUM Balancing Complex alongside Korean herbal ingredients designed to nourish, firm and prep the skin for the rest of your routine.

Skin79 Pink BB Cream

If there’s one makeup product Koreans are obsessed with, it’s BB cream.

Skin79 helped popularise the global BB cream trend with this iconic all-in-one formula combining skincare, sunscreen and makeup in a single product.

Banila Co Clean It Zero

Arguably the world’s most famous cleansing balm, this sorbet-soft cleanser melts away makeup, sunscreen and impurities without stripping the skin.

It remains one of the easiest introductions to the famous Korean double cleansing method.

Skin Food Rice Mask Wash Off

Skin Food is one of K-Beauty’s original heavyweight brands, and this rice mask remains one of its most beloved products.

The creamy wash-off formula helps lift excess oil and impurities while keeping the skin soft, smooth and balanced.

d’Alba Piedmont First Spray Serum

STYLE STORY was the first retailer to bring this beloved serum mist to Australia.

Made with white truffle extract and nourishing oils, this ultra-fine mist became a cult favourite among Korean flight attendants for its ability to combat dry cabin air.

SOME BY MI Miracle Toner

This famous exfoliating toner combines AHAs, BHAs and PHAs to help unclog pores, smooth texture and reduce congestion.

Looking for something more hydrating? Try Jelly Ko Dewy Glaze Toner, formulated with birch sap and three types of hyaluronic acid.