Skin brightening is one of the biggest trends in Korean Beauty and the skincare industry If you're still confused about what is actually is and wh...

It’s the star ingredient in many Asian beauty products, touted for its ability to do everything from balancing uneven skin tone to fighting bacter...

While getting your probiotic fix in your morning yoghurt or kombucha is one thing, probiotics are now set for a new frontier. They're the new fron...

This week’s skincare Q&A was put to us by one of our lovely Instagram followers, who asked whether combination skin can use an AHA / BHA Toner...

Gone are the days when masking was a luxury to be saved for a special occasion. Thanks to the global K-Beauty wave and it’s obsession with masking...

From skin that looks like a freshly glazed donut to skincare that literally has food in it, delicious skin trends are all the rage right now!  One...

If you're breaking out you'll know how stressful it can be. The desire to get our skin back under control as soon as possible can have us reaching...

Cleanser is the jumping board of your whole skincare routine, which is why it’s important to nail it. Here's how to pick the perfect cleanser for ...

Feeling overwhelmed by the sheer volume of different cleansing options and the differences between them? On the STYLE STORY blog we're demystifying...