“Koreans take their skin care seriously (like, 10 steps morning AND night seriously) and it shows in their skin care formulas. They are one of the best in the world for innovation, results, price point (think drugstore prices for many of them) and how enjoyable their products are to use (have you tried one of their bubble face masks? It’s just a good time).”

“…thankfully, getting our hot little hands on all the top Korean skin care brands and products is a cinch here in Australia. Korean skin care in Australia is HUGE and there is a surprising amount of physical and online stores that stock all the cult Korean skin care products you’re constantly hearing about on the Internet and Instagram – like the best-selling toner that rivals Glossier Solution and works miracles for acne (just check out the before and after photos!).

“With a long list of top Korean beauty brands under their wing and a team that’s based in Seoul so they hear about the latest K-Beauty trends as they happen (they have teams in Sydney and Brisbane, too), Style Story’s website should be permanently bookmarked by any Korean skin care aficionado. They are all about finding products with natural, minimal and unique product ingredients whenever possible. They have one offline store in Brisbane.