Love Paula's Choice? Try This Korean Beauty Brand!
If you enjoy Paula's Choice and the brand's approach to effective, science-backed ingredients then chances are you'll love By Wishtrend too.
By Wishtrend is a Korean skincare brand that creates highly functional products using ingredients like niacinamide, Vitamin C and high-strength acids.
Paula's Choice
Fans of American label Paula's Choice love the brand's approach to transparency in ingredients and dedication to high-strength actives.
Fan-favourites include the 2% BHA Toner, 10% Niacinamide Booster and Vitamin C Serum.
By Wishtrend
Wishtrend originally began as a K-Beauty ecommerce platform. After servicing half a million customers they launched their own skincare lines (Dear Klairs, By Wishtrend and more).
By WISHTRENDPRODUCTS TO TRY
If you love Paula's Choice's approach to skincare acids then you'll love this acidic toner.
Mandelic Acid Water is a a great option for those with breakout-prone skin because it's a low-irritant exfoliator containing 5% Mandelic Acid. Other key ingredients include Panthenol, Centella Asiatica Extract, and Beta-Glucan, which supply moisture to the skin after peeling. They also help regulate sebum production.
The brand recommends Mandelic Acid Skin Prep Water for those who are "struggling with blemish-prone skin, pores, dullness, and inflammation".
Mandelic acid itself is a form of AHA. Unlike other AHA ingredients, this one has a large molecular size which is supposed to cause less inflammation. It helps to promote more even skin tone and a glowing complexion.
If you're a fan of Paula's Choice Vitamin C Serum then don't miss out on this option, which is well-loved in the K-Beauty world.
Not only does it contain 21.5 % L-Ascorbic Acid (aka pure Vitamin C), it is also made with 70% Vitamin Tree Water.
It offers a range of benefits for the skin, from reducing the appearance of dark spots and to brightening skin tone, to delivering glow and radiance.
Have you tried By Wishtrend? Let us know in the comments below!
STYLE STORY – Your Go To For Kbeauty Since 2014
