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By Wishtrend is a Korean skincare brand that creates highly functional products using ingredients like niacinamide, Vitamin C and high-strength acids.
Fans of American label Paula's Choice love the brand's approach to transparency in ingredients and dedication to high-strength actives.
Fan-favourites include the 2% BHA Toner, 10% Niacinamide Booster and Vitamin C Serum.
Wishtrend originally began as a K-Beauty ecommerce platform. After servicing half a million customers they launched their own skincare lines (Dear Klairs, By Wishtrend and more).
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If you love Paula's Choice's approach to skincare acids then you'll love this acidic toner.
Mandelic Acid Water is a a great option for those with breakout-prone skin because it's a low-irritant exfoliator containing 5% Mandelic Acid. Other key ingredients include Panthenol, Centella Asiatica Extract, and Beta-Glucan, which supply moisture to the skin after peeling. They also help regulate sebum production.
The brand recommends Mandelic Acid Skin Prep Water for those who are "struggling with blemish-prone skin, pores, dullness, and inflammation".
Mandelic acid itself is a form of AHA. Unlike other AHA ingredients, this one has a large molecular size which is supposed to cause less inflammation. It helps to promote more even skin tone and a glowing complexion.
If you're a fan of Paula's Choice Vitamin C Serum then don't miss out on this option, which is well-loved in the K-Beauty world.
Not only does it contain 21.5 % L-Ascorbic Acid (aka pure Vitamin C), it is also made with 70% Vitamin Tree Water.
It offers a range of benefits for the skin, from reducing the appearance of dark spots and to brightening skin tone, to delivering glow and radiance.
STYLE STORY – Your Go To For Kbeauty Since 2014
“By Wishtrend is a Korean skincare brand that creates highly functional products. If you like Paula's Choice, then chances are you will enjoy the products from this brand as well.”
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