If you also feel the struggle when it comes to choosing which beauty YouTubers to devote your time to you’re not alone! With so many great channels and YouTubers out there it can be a tough choice. For K-Beauty fans though, Korea’s top YouTubers are not to be missed.
STYLE STORY Founder Lauren Lee shares a few of her favourite Korean YouTubers to follow.
Popular YouTuber and makeup artist PONY (real name Park Hye Min) is undoubtedly Korea’s most famous YouTuber. Having blogged about Korean Beauty, makeup and skincare trends for years, her channel is guaranteed to get you trying some new tricks. PONY has written books on K-Beauty makeup trends, has her own makeup line (PONY Effect) and has done makeupfor some of Korea’s biggest stars, including CL.
With over 4 million subscribers, PONY caters to her large international fan base on her YouTube channel, with most of her videos now subtitled in English.
Lauren’s Tip: Don’t miss PONY’s amazing transformation videos where she turns herself into Kylie Jenner and Taylor Swift using makeup!
Korean netizens can’t get enough of Risabae and with her sweet personality and down-to-earth nature, it’s not hard to see why.
Risabae takes on the role of an eonnie (“older sister” in Korean) teaching handy everyday tips and tricks to her fans. With almost 2 million subscribers on YouTube, she is best known for her makeup-themed tutorials.
Lauren’s Tip: Risabae’s tutorials include a lot of the everyday makeup looks that are popular in Korea, such as glass skin and dewy makeup. Her videos are quick and easy to follow and if you don’t speak Korean, there are English subtitles to break down what she’s saying for you as well.
Down-to-earth and tomboyish Ssin has a different style to other Korean YouTubers, who tend to be girly and sweet. With her androgynous look and gruff voice, she can pull off feminine and tomboy styles. Her real personality – raw and entertaining – naturally shines through in her videos. Ssin creates a wide range of themed videos, from Halloween, to retro and K-Pop inspired makeup looks. She also collaborates with many of the big Korean makeup brands to show off the looks you can create with their products.
With over 1.5 million subscribers on YouTube she is increasingly including English subtitles with her videos.
Lauren’s Tip: If you’re not a typical girly-girl or are simply after practical makeup advice from a real person, Ssin Nim is your girl to follow.
Yeon Du Kong is another Korean YouTuber who creates beauty and lifestyle videos. In addition to “Get Ready with Me” videos she also shows her life out-and-about in Korea. Yeon Du Kong’s style is typical of many young Korean girls and she features a range of affordable products on her channel that are popular with women in their teens and 20s.
Yeon Du Kong has over 700,000 subscribers and although she doesn’t provide subtitles in English, her videos are easy to follow along.
Lauren’s Tip: If you want to get a taste of what’s actually popular in Korea right now, Yeon Du Kong is a great YouTuber to follow.
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