Mists Are Rising in Popularity

Episode Title: Mists Are Rising in Popularity & The Drama Surrounding Snowdrop Ep-99

Episode Description: 

On this week’s episode Lauren discusses the rise in popularity of facial mist products in Kbeauty plus answers a listeners question about the drama surrounding Disney’s newest Korean drama “Snowdrop”. 

REVIEW COMPETITION:

For the month of February, we are running a podcast review competition - leave your review for the Korean Beauty Show podcast in the month of February and go into the draw to win a $150 STYLE STORY gift voucher. Leave your review in your podcast app, on Facebook or Google. 

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News Headlines - The Rise in Mists

Why mists are more popular than ever in Korea

• Mists are convenient to hydrate the skin and can also be used as a toner substitute.

• These days, they are more frequently used in between seasons when more and more people feel they need to pay more attention to skin care. 

• As a result of COVID, misting just makes sense because you can use the products anytime without putting your hands to your face
• This also minimises the risk of irritation and allows you to quickly care for your skin in a safe and hygienic manner

How the mist category has expanded 

• Beauty brands are expanding their momentum by introducing multi-mists
• They're adding various functions such as barrier management, hydration, and elasticity beyond just supplying moisture
• This maximises the advantages of mist.

Newest functions in the mist category 

• Popular mist products including APLB’s Centella Complex Mist, d’Alba Piedmont First Spray Serum, Dr Jart Ceramidin Cream Mist & Laneige Cream Skin Refiner Mist

• D'Alba's "White Truffle Mist Serum" is a representative example. It has established itself as a popular item not only in Korea but also in the world with its easy use and excellent product power developed in the form of a spray. D'Alba's flagship product reportedly surpassed 10 million bottles in December last year.

Question of the Week - What’s going on with the drama around Snowdrop?

• There has been a lot of news coverage about Disney Plus’ latest Korean drama, Snowdrop.

• Netizens first petitioned for its cancellation in 2021 over the show’s distortion of historical facts

• The plot uses the history of Korea’s democratic movement in 1987 as the background drop the Kdrama storyline

• We look at why the show is so controversial and the response to it in Korea  

New Kbeauty Launches

• AHC Real Retinol Special Care Set 

• Real Retinol Ampoule (30ml)

• Real Retinol Cream (50ml)

• Real Retinol Corrector (25g)

• 3 key ingredients are delivered to the skin - Retinol, Vitamin C and Vitamin E.  

• Tosowoong SOS Intensive Red Clinic Ovalicin Skin Clear Cream (50g) 

• Ideal for calming, soothing and improving troubled skin. 

• Whether you are dealing with acne spots or scars, this is a great addition to your skincare routine. 

• This product was this round’s STYLE STORY Testers Club product:

• 5 Star Review: “I have been using this cream for a little over a week & although I only suffer from a few spots here & there it has reduced my acne redness dramatically in that time. I also spend a lot of time in water & in the sun (with sunscreen on) but unfortunately that doesn't stop my barrier becoming a little sensitive over the day, this cream soothed my skin irritation immediately & I can tell it is perfect for these times as it doesn't sting at all when applied. I even tried it on someone else's skin that seemed to have a bit of irritation on their cheeks & it soothed the irritation instantly It has wonderful soothing ingredients like glycerin, niacinamide & colloidal sulphur making it perfect for rosacea sufferers like myself. The only thing is that it doesn’t have the nicest scent but in my experience, anything that works really well doesn’t. Love it”

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