The Korean Beauty Show

Korea’s Obsession With the V-Line Face

Has Korea’s obsession with the V-line face gone too far, and does it even suit everyone? In this episode, Lauren shares her thoughts, discusses new releases from Tosowoong, and answers a listener question on pregnancy-safe skincare.

K-Beauty News: Korea’s V-Line Face Obsession

If recent Korean beauty headlines are anything to go by, Korea’s obsession with the V-line face shape is not going anywhere soon.

In Korea, an egg-shaped or V-line face is often considered the ideal face shape, compared with square jaws or rounder faces.

The preference is usually linked to a softer, younger-looking impression, while square jaws are often described as creating a stronger image.

Beyond facial contouring surgery, Korean dermatology and plastic surgery clinics offer a wide range of non-surgical treatments designed to create a slimmer-looking jawline and more tapered facial shape.

Korean Cosmetic Exports for SMEs Fall

Korean cosmetics exports for small and medium-sized enterprises fell 9.0% year-on-year, largely due to China’s city blockades and the Russia-Ukraine war.

In contrast, exports to the US and Japan increased, showing how K-Beauty’s global demand is continuing to shift beyond its traditional export markets.

Question of the Week: Is Cherry Blossom Sleeping Mask Pregnancy Safe?

Yes, Jelly Ko Cherry Blossom Sleeping Mask can be used during pregnancy and breastfeeding.

It is crafted with gentle ingredients and is free from retinoids, harsh acids and other ingredients commonly avoided during pregnancy. The formula focuses on hydration, calming sensitive skin and supporting the skin barrier.

As always, patch test first and speak with your healthcare provider if you have specific concerns.

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