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Korea's Obsession With the V-Line Face

August 22, 2022

Korea's Obsession With the V-Line Face

Episode Title: Korea's Obsession With the V-Line Face

 

Episode Description:

Has Korea's obsession with a V-line face gone too far and does it even suit everyone?  Lauren shares her thoughts, and discusses the latest releases from Toswoong, along with answering a listener's question on pregnancy safe skincare products. 

 

 

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Episode Summary: 

Kbeauty News Headlines

 

Korea's Obsession With the V-Line Face

 

  • If the latest Korean news headlines are anything to go by Korea's obsession with the V-line face shape doesn't seem to be waning any time soon. 

  • In Korea, an egg-shaped or V-line faceis generally considered the most ideal face shape, as opposed to square jaws or round faces.  

  • Koreans think it looks younger and more soft, whereas squarer jaws give a 'strong impression' 

  • In addition to jawline and facial contour surgery, there are a range of procedures offered in plastic surgery and dermatology clinics to obtain a V-line face. 

  • One such procedure is the Venus Egg Injection, a patented procedure that offers immediate results minus the scalpel 

  • Lauren discusses her thoughts on whether the obsession has gone too far 

 

Korea's Obsession With the V-Line Face 

 

 

Cosmetic Exports for Small to Medium Enterprises Falls 

 

  • Cosmetics exports for SMEs in Korea fell 9.0% year-on-year, largely due to the city blockade of China, the No. 1 exporter, and the Russia-Ukraine war.
  • In contrast, exports to the US and Japan are up, 6.2% and 1.1% respectively 
  • Small and medium-sized companies accounted for 49.8% of the total cosmetics exports.

Korea's Obsession With the V-Line Face

Question of the Week - Is Cherry Blossom Sleeping Mask Pregnancy Safe?





New Korean Beauty Products

 

    • Restores rough skin to achieve baby-soft, smooth skin that is deeply hydrated. 
    • Why Bakuchiol? Retinol can be very irritating for some people, especially for dry and sensitive skin types. Bakuchiol is a nice way to get the benefits without skin irritation
    • Tosowoong's Bakuchiol serum also contains glycerin, niacinamide, betaine and Panthenol 

 

 

    • A very versatile, easy to use Hyaluronic Acid serum that comes in a jumbo size
    • Not only boosts skin but moisturises and revitalises it.
    • Contains two types of HA - Hydrolyzed Hyaluronic Acid and Sodium Hyaluronate. 
    • Also contains glycerin and Panthenol

 

 

    • Is especially designed for acne-prone and sensitive skin.
    • It exfoliates dead skin, fortifies your skin's barrier and deep cleanses.
    • Unlike most foam cleanses, this one can also remove makeup 
    • Star ingredients Glycerin, Aloe Barbadensis Leaf Juice, Centella Asiatica and Sophora Angustifolia Root Extract



Kbeauty Product Reviews

Jelly Ko Bubble Tea Steam Cream


Review of the Korean Beauty Show Podcast

  • Hooked by Abby_J :-) on July 6, 2022
  • "I binged the podcast when I discovered it and now it’s part of my routine to listen every Tuesday and Thursday morning. I have quite a collection of k-beauty products after listening! I now love looking after my skin and seeing how much more hydrated my skin is. Also enjoy other insights into Korea and k-drama tips. 😄"

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"In Korea, an egg-shaped or V-line face is generally considered the most ideal face shape, as opposed to square jaws or round faces. But the issue is that it really doesn't suit everyone yet people are forced into the same beauty ideal"

- Lauren Lee, Host of the Korean Beauty Show podcast

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