The Korean Beauty Show 🎧 Your K-Beauty audio library starts here →
February 26, 2024
If you’re a fan of beauty dupes and swaps then stick around for today’s episode because we’re doing a round-up of some of the best Korean beauty dupes and swaps for popular makeup products.
Why this matters: dupe culture is basically free market research for those in the beauty industry. It reveals what customers value most (i.e. finish, shade, texture, packaging and price-point) and where “big brand” products are leaving gaps.
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Here are the swaps covered in this episode.
Note: A “dupe” isn’t always a 1:1 match as makeup varies by undertone, skin type and how you apply it.
If you're after a beautiful glossy shine that’s not sticky and has just the right amount of glitter, Rom&nd’s Glasting Water Gloss in Meteor Track warrants a look.
My personal favourite combo:
If you're after a budget-friendly swap for Rare Beauty’s Soft Pinch Liquid Blush then A’Pieu’s Juicy Pang Blusher is your match. Both are soft baby pinks, but A’Pieu is especially forgiving for beginners with buildable coverage.

The biggest difference: Glow Recipe is a sunscreen, whereas Heimish is a primer/tone-up base that contains sunscreen. If you’re using it as a base, you’re very unlikely to get the stated level of sun protection because most people won’t apply enough under makeup.
UVA note: PA+++ is often cited as a UVA-PF range of ~8–16. In the EU context, SPF50+ products are generally expected to have UVA protection of at least 1/3 of the SPF (i.e., 20+).
If you need a budget-friendly alternative to mattify oily skin and soak up sebum, Innisfree No Sebum Mineral Powder is a cult-favourite — and surprisingly unique in Korea, where mineral powders are harder to find than you’d think.
Ways to use it:
If you're a fan of IT Cosmetics CC Cream Oil-Free Matte with SPF 40, chances are you'll also love Missha’s cult-favourite M Perfect Cover BB Cream. It performs similarly on the skin and reads more like skincare than makeup with ingredients like ceramides, squalane, glycerin, and sodium hyaluronate.

While Charlotte Tilbury’s Pillow Talk has been viral for years, it doesn’t come cheap. For a very similar nude shade that won’t bust the budget, try Peripera Ink Velvet in Bouquet Nude.

If you're after a more affordable swap for the shade Mai Type, check out Rom&nd’s Dewyful Water Tint in 06 Thulian. It’s similarly long-wearing with a sleek glossy finish that feels smooth and never sticky.
Like other Rom&nd tints, it layers well without caking or flaking.
Rare Beauty’s bronzer stick is perfect for adding warmth and dimension. The K-Beauty equivalent is Etude House Play 101 Stick Contour Duo (01 Original) — a creamy contour + highlight duo that creates easy, beginner-friendly definition.
Prefer powders? Try Too Cool For School Artclass By Rodin Shading.
Creating each episode of The Korean Beauty Show takes a lot of research, time and energy. If you share or repurpose any of the insights from the show (posts, articles, or videos), I’d really appreciate it if you could credit the source. A quick mention or tag means the world and helps support the work that goes into producing these episodes.
Thank you! 💖🎙️
The best dupes don’t just copy a product; they nail the reason people loved it: the finish, the texture, and the “I’ll actually use this every day” wearability.
Your turn: which makeup product do you wish had a K-Beauty alternative?
STYLE STORY - Your Go-To for Kbeauty Since 2014
STYLE STORY is a Korea-based K-Beauty consultancy for global beauty professionals. We bring clarity to Korean beauty, from products and claims to clinics and strategy.
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"This beautiful gloss is perfect for creating a mirror-like shine, and much like Dior's Addict Lip, it can be layered over the lips for volumizing look."
- Lauren Lee, Host of the Korean Beauty Show podcast
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