Catch us at Beauty Expo Australia: Jelly Ko at Booth D138
Catch us at Beauty Expo Australia: Jelly Ko at Booth D138
April 05, 2022
On this week’s Kbeauty news update episode, Lauren covers the rise of live streaming by Chinese re-sellers in Korean duty free stores, a marriage between two of the biggest KBeauty stars in the world and a special new product release 1.5 years in the making.
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Korea's duty free stores have become desperate for revenue during the pandemic. Some stores have become mini-broadcasting studios for the resellers to broadcast products to their feeds / audiences on Douyin (Chinese Tik Tok)
Resellers buy the items tax free in Korea in bulk and then re-sell them on their sites and in their stores back in China
Korean duty free stores tend to sell their products at about 60% of the retail price
Visitors to Korea were down by 1663% year on year in 2021, which has hit duty free stores particularly badly
The duty free stores are also paying commissions of around 15 - 25% to the live streamers
"Is Dr Jart Color Correcting Cream a mineral based sunscreen? I am allergic to chemical sunscreen products"
"Between Hyun Bin and Son Ye Jin they have pretty much covered the gamut of Kbeauty endorsements, spruiking everything from face masks, hair care products to beauty gadgets"
- Lauren Lee, Host of the Korean Beauty Show Podcast
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