Consultants for the Korean Beauty Industry
WHO WE'RE FOR
Your Strategic Partner for Korean Beauty Success
If you're in the beauty industry in 2025 and not yet leveraging Korean beauty, you're already behind.
K-Beauty has transformed global skincare standards, from innovation and formulation to packaging and consumer loyalty. To stay ahead in an increasingly competitive market, you need more than surface-level insights. You need trusted insiders with proven experience, deep industry knowledge, and a global perspective.
That’s where we come in.
Build With the Experts in Korean Beauty
With over 20 years of combined experience operating at the heart of Korean beauty in Seoul, and across North America, Australasia, and the Middle East, our team has helped countless brands and businesses successfully navigate this complex, fast-moving industry.
We consult for a wide range of beauty professionals including:
- • Retailers & Distributors
- • Brand Founders & Beauty Entrepreneurs
- • Estheticians & Clinic Owners
- • Skincare Startups & Corporate Teams
Whether you’re launching your own K-Beauty brand, looking to manufacture in Korea, or simply wanting to integrate Korean beauty practices into your offering, we provide hands-on guidance at every step. From sourcing and formulation to market entry strategy, compliance, and cultural nuance, we’ve done it all before.
Why partner with us?
- ✔️ Access insider knowledge and trusted industry networks
- ✔️ Avoid costly missteps and time-wasting detours
- ✔️ Gain a competitive edge with tailored, actionable solutions
- ✔️ Work with a team that lives and breathes K-Beauty, not just one that reads about it
Ready to make Korean beauty your advantage?
Partner with the experts who helped shape the movement and let us help you build what’s next.
Our Consultant Services
Our team have varied backgrounds in law, business, manufacturing and venture capital, enabling us to offer a range of consultancy services for industry, including manufacturers, retailers and brands.
Consultancy Services for Media
For brands, we can assist with:
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Expert market research and trends analysis -
Public speaking
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In-country reporting
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Acting as a source on podcasts, in journals and articles
Consultancy Services for Korean Beauty Brands
For brands, we can assist with:
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Regulatory compliance
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Distribution Services (online and offline across multiple platforms)
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Marketing Support
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Country-specific product development
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Country retail trends and insights
Book a Consultation
Reach out to us to have a chat about your K-Beauty consultancy needs.
Book a ConsultationConsultancy Services for Industry
For retailers, we can assist with:
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Translation from Korean – English and English – Korean
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Sourcing Korean Beauty products
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Manufacturing Korean skincare and makeup in Korea
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Sourcing packaging in Korea & packaging design
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Negotiating contracts and sale/distribution agreements
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Providing industry insights, trends and data analysis
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Advising on the export process from Korea
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Advising on the import process into Australia, Asia, UAE and the US
Want to Learn Even More?
Tune into the #1 rated K-Beauty podcast in the world, hosted by our in-house expert and STYLE STORY founder, Lauren Lee. Get insider insights, industry trends, and practical tips to help you navigate the ever-evolving world of Korean skincare.
🎙️ Listen to The Korean Beauty Show
Guest Speaker at the K-Beauty Expo in Korea
STYLE STORY's In House K-Beauty Expert Lauren Lee presenting at the Global Beauty Trends Forum.
Beauty of Joseon Australian Launch Event
STYLE STORY officially launching Beauty of Joseon in Australia for media, held in Sydney, Australia
K-Beauty Meetup
STYLE STORY hosting a K-Beauty Master Class in Sydney, Australia