Style Story In Elle Magazine
As Featured in ELLE: Why STYLE STORY Is the Go-To Destination for Korean Beauty in Australia
If you’re searching for the best place to shop Korean Beauty in Australia, look no further — and don’t just take our word for it. ELLE Magazine recently spotlighted STYLE STORY as one of the top destinations to shop K-Beauty in Australia, confirming what our loyal customers already know:
STYLE STORY is Australia’s home of Korean Beauty.
K-Beauty Is More Than a Trend — It’s a Global Obsession
In the words of ELLE:
“Obsessed is a strong word and not one that we throw around lightly. With that in mind, we have an announcement to make: the western world is obsessed with Korean skincare.”
From BB creams to sheet masks, pimple patches, and multi-step skincare routines, Korean Beauty has revolutionised how we care for our skin — and STYLE STORY has been leading the movement in Australia since 2014.
Why K-Beauty Works
Korean skincare is known for delivering results. Here’s why it’s become a global skincare obsession:
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Innovative formulas backed by science
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Skin-first philosophy focused on long-term health
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Nourishing, gentle ingredients
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Instagram-worthy packaging with real performance
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Affordable luxury for all skin types
Whether you’re targeting sensitivity, dryness, breakouts or signs of aging, there’s a Korean product (and routine) designed to work in harmony with your skin.
Shop Trusted K-Beauty Brands at STYLE STORY
At STYLE STORY, we’re proud to stock only the best and most effective Korean skincare — hand-picked by our team of experts in both Australia and Seoul.
Explore cult-favourite and emerging K-Beauty brands like:
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Jelly Ko – our in-house skincare line that puts the fun in functional beauty
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Subi – skincare created for minimalists who want maximum results
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Missha – global K-Beauty leader known for iconic BB creams and timeless formulas
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Laneige – luxury hydration with a cult celebrity following
With a warehouse based in Australia, fast domestic shipping, and a passion for helping you build the perfect skincare routine, STYLE STORY is your trusted local K-Beauty expert.
Tune into The Korean Beauty Show Podcast
Hosted by STYLE STORY Founder Lauren Lee, The Korean Beauty Show is your go-to source for everything K-Beauty — from skincare tips and ingredient deep-dives to global industry trends and behind-the-scenes brand stories. With listeners in over 140 countries, this is where skincare lovers, beauty entrepreneurs, and curious beginners come to learn, laugh, and level up their skincare routines.
🎧 Tune Into The Korean Beauty Show
Check out STYLE STORY in ELLE Magazine
STYLE STORY – Your Style, Your Story
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Korean Beauty’s Blurring Technique
“Obsessed is a strong word and not one that we throw around lightly. With that in mind, we have an announcement to make: the western world is obsessed with Korean skincare.”
- Elle Magazine
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