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Female Founded K-Beauty Brands

February 03, 2025

Female Founded K-Beauty Brands

Female Founded K-Beauty Brands

With a big focus on hydration, nourishing self-care, and product innovation, K-Beauty has come to have millions of fans around the world. 

As a result, K-Beauty is a booming industry and there are now hundreds of brands to choose from. This boom has empowered skincare fans with the ability to curate their own perfect and unique skin routine.

More brands mean more choice, however, buying from certain companies can make all the difference when it comes to supporting communities and special causes. 

STYLE STORY founder Lauren Lee feels that it's really important to support other female founders and business owners. So, today we're highlighting our favourite female founded K-Beauty brands!

 

The Top 5 Female Founded K-Beauty Brands

Jelly Ko

K-Beauty expert Lauren Lee founded Jelly Ko in 2020 after moving to Korea to work with the best in the industry in 2016. The result of over ten years industry experience, and analysing more than 20,000 customers skincare needs, Jelly Ko combines proven, effective ingredients with decadent formulas. 

With a brand motto of putting the 'fun' in functional skincare, Jelly Ko's formulas combine decades of K-Beauty science with delicious concepts you'll want all over your face .

The Hero Product? Bubble Tea Steam Cream, which has sold out over 5 times since launching. Two Jelly Ko products have since snapped up Best of Beauty Awards, including the iconic Cherry Blossom Sleeping Maskand Gelato Glaze Lip Mask

 

Jelly Ko Complete Collection


Some By Mi

Founded in 2016 by Lee Ji Eun, Some By Mi stands for "Something By A Miracle". The brand was aiming to cater to the rising demand for natural, organic beauty. Consequently, Some By Mi formulate their products with ingredients that are gentle yet effective. As a result they have a legion of fans all over the world, including medical staff. For example, over 1000 hospitals stock the brand globally!

Hero product: AHA BHA PHA 30 Days Miracle Toner

 

iUNIK

Famed for clean packaging and honest ingredients, iUNIK creates minimalist skincare with straightforward, no-fuss formulas. CEO Kim Mi Kyung's goal with iUNIK was to simplify skincare routines around the world. iUNIK's products are simple to use, effective, and reasonably priced. 

Hero product: Tea Tree Relief Toner

 

Jung Saem Mool 

Jung Saem Mool is one of Korea's top celebrity make-up artists. She gained global recognition for creating "natural glowing skin" make-up. With over 30 years of experience, JSM brings groundbreaking products for your everyday youthful glow.

Hero Products: JUNGSAEMMOOL Essential Skin Nuder Cushion, Jung Saem Mool Essential Mool Micro Fitting Spray, Jung Saem Mool Essential Mool Cream 


Haruharu Wonder

 Haruharu Wonder was founded by Jae Won Jeong to take care of everyday skincare needs. The brands primary focus is on simple skincare. Haruharu Wonder products are made with a minimum of 95% naturally derived, with fermented black rice as a star ingredient.

Hero product: Black Rice Hyaluronic Toner

 

What are your favourite female founded Korean Beauty brands? Let us know below!

 

STYLE STORY- Your Go-To for K-Beauty Since 2014 

 

All products recommended on the Korean Beauty Show podcast are selected by us. Some of our Show Notes and articles include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast.

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Jelly Ko Bubble Tea Steam Cream
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Purchase this product now and earn 3 Points!
Jelly Ko Bubble Tea Steam Cream

$48.00 AUD
Jelly Ko Gelato Glaze Lip Mask
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Purchase this product now and earn 3 Points!
Jelly Ko Gelato Glaze Lip Mask

$28.00 AUD

"While more brands mean more choice, buying from certain brands provides the opportunities to support and champion communities"

- STYLE STORY, Kbeauty

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