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Female Founded K-Beauty Brands

April 06, 2023

Female Founded K-Beauty Brands

Female Founded K-Beauty Brands

 With a big focus on hydration, nourishing self-care, and product innovation, K-Beauty has come to have millions of fans around the world. 

As a result, K-Beauty is a booming industry and there are now hundreds of brands to choose from. This boom has empowered skincare fans with the ability to curate their own perfect and unique skin routine.

More brands mean more choice, however, buying from certain companies can make all the difference when it comes to supporting communities and special causes. 

STYLE STORY founder Lauren Lee feels that it's really important to support other female founders and business owners. So, today we're highlighting our favourite female founded K-Beauty brands!


The Top 5 Female Founded K-Beauty Brands

Jelly Ko

Lauren Lee, STYLE STORY's K-Beauty expert founded Jelly Ko in 2019! It is the result of over ten years industry experience, as well as analysing more than 10,000 customers skincare needs!  Combining proven, effective ingredients with deliciously decadent formulas, Jelly Ko puts the 'fun' in functional skincare! As a result it has come to be the best-selling brand on our STYLE STORY platform. The Hero Product? 

Bubble Tea Steam Cream


Jelly Ko Complete Collection

Some By Mi

Founded in 2016 by Lee Ji Eun, Some By Mi stands for Something By A Miracle. The brands aim was to cater to the rising demand for natural, organic beauty. Consequently, Some By Mi formulate their products with ingredients that are gentle yet effective. As a result they have a legion of fans all over the world, including medical staff. For example, over 1000 hospitals stock the brand globally!

Hero product: AHA BHA PHA 30 Days Miracle Serum



Famed for clean packaging and honest ingredients, iUNIK creates minimalist skincare with straightforward, no-fuss formulas. CEO Kim Mi Kyung's goal with iUNIK was to simplify skincare routines around the world. iUNIK's products are simple to use, effective, and reasonably priced. 

Hero product: Tea Tree Relief Toner


Chosungah 22

Chosungah 22 was founded by celebrated Korea makeup artist Cho Sung-Ah. Its focus is on empowering beauty from within, rather than concealing flaws with makeup. 

Hero product: Retinol 2500 IU Cream


Haruharu Wonder

 Haruharu Wonder was founded by Jae Won Jeong to take care of everyday skincare needs. The brands primary focus is on simple skincare. Haruharu Wonder products are made with a minimum of 95% naturally derived, with fermented black rice as a star ingredient.

Hero product: Black Rice Hyaluronic Toner


What are your favourite female founded Korean Beauty brands? Let us know below!

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Jelly Ko Bubble Tea Steam Cream
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Jelly Ko Bubble Tea Steam Cream

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SOME BY MI AHA BHA PHA 30 Days Miracle Serum
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"While more brands mean more choice, buying from certain brands provides the opportunities to support and champion communities"

- STYLE STORY, Kbeauty

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