Episode Title: Why Beauty Brands Are Making Their Products in Korea

Episode Description:

On today's episode Lauren explores why so many foreign and non K-Beauty brands are making their products in Korea these days. From brand founders looking to start a brand for the first time to established brands that already have an entire collection of products, these days Korea is one of the hottest beauty destinations to manufacture everything from products to packaging and formulas.

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Episode Summary: 

Why Beauty Brands Are Making Their Products in Korea 1: Korea is leading the way in innovation 

• More companies making products
• It is a manufacturing destination - for packaging, for products, for boxes etc 
• Lots of ODM / OEM manufacturers
• Koreans are on top of the global trends and capable of producing a wide variety of cosmetics, everything from vegan to halal and organic. C/f other countries like Australia that just specialise in things like botanicals 

Why Beauty Brands Are Making Their Products in Korea 2: South Korea Is More trustworthy than other destinations in Asia 

• These days, Korean cosmetics are synonymous with quality 
• Whereas people might feel fine outsourcing packaging options to some Asian countries, they don't feel as comfortable with outsourcing the formulation. 
• Korea does all the elements that go into making a beauty product well. 

Beauty Brands Are Making Their Products in Korea: Korea Offers an All In One Solution 

• Packaging, formulation, certification etc

• There are a wide range of ODM and OEM manufacturers operating with various MOQs and price points 

• In Korea, you can do turnkey product manufacturing - i.e everything you need done to just start manufacturing

• White label is available

Skincare Brands Are Making Their Products in Korea: It is cheaper than manufacturing in other countries 

• Some countries that are also famous for their cosmetics - like France, Germany, Australia - are also expensive. In addition, it is hard to break in with the manufacturers because they have closed books.
• Many other countries have high MOQs
• The packaging options are very ordinary if you are using off the shelf vs Korea where even the off the shelf options look so much better 

Are you looking to have your beauty products manufactured in Korea? If so, get in touch for K-Beauty consultation with our team of experts. We are based on the ground in Korea and work with a wide range of companies, brands, brand founders and aestheticians looking to source, manufacture and distribute Korean beauty products.

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