There's a New Luxury K-Beauty Brand in Town

Lauren chats through the new luxury K-Beauty brand that's just been announced and why the reaction to it seems lukewarm. Plus, 4 new cosmetic ingredients from Jeju Island have just received the green light. We've also got some great new releases from Sulwhasoo just in time for the holidays and a Skin79 favourite finally allowed to be sold in Australia.   

This month:

• 12 Days of Christmas at STYLE STORY starts today - 12 days of deals, including 1+1 offers, free gifts, discounts and more. Make sure you check STYLE STORY's social media for the latest deals. 
• Make sure you check out the great deals on K-Beauty products at Woolworths as well. 

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Korean Beauty News

There's a New Luxury K-Beauty Brand in Town

• L'Oréal has announced the launch of Shihyo, a brand they are calling "new luxury K-Beauty"
• The brand is inspired by "the Asian wisdom of the 24 seasons" and is powered by 24 herbal ingredients "harvested at their seasonal peak"
• The brand will launch its first flagship store at The Shilla Hotel in Seoul

4 New Cosmetic Ingredients from Jeju Island

• Four new plant ingredients harvested and researched on Korea's Jeju Island have been listed in the International Cosmetics and Raw Materials (ICID).
• They are:
• Baby Camellia leaf stem extract
• Waterline stem extract
• Long-leaf ramie leaf stem extract;
• Arm hand leaf extract.
• They are effective in relieving skin irritation. 
• A total of 22 new ingredients from Jeju Island have been added to the list since 2019. 

Question of the Week - What's Your Number 1 Tip for Holiday Skincare?

• Decant your regular skincare products into little mini bottles and take them with you.
• This is so much easier than travelling with lots of different, heavy glass jars and things that might leak.
• I don't recommend trying a whole bunch of products while you're away or relying on a samples of stuff you've never tried before because this could lead to irritation. 
• Another staple in my holiday skincare bag is a powder cleanser, because they are ultra lightweight, not subject to TSA restrictions and don't leak. 

New K-Beauty Releases

Sulhwasoo First Care Activating Trial Kit

• If you're looking to try out one of Korean skincare's signature anti-ageing ranges without breaking the bank, this kit is for you! It's also a great Christmas gift for this time of the year.
• The Sulhwasoo First Care Activating Trial Kit contains deluxe samples of the First Care range, including:
• First Care Activating Serum (30ml)
• Essential Comfort Balancing Water (35ml)
• Essential Comfort Balancing Emulsion (35ml)
• Essential Comfort Firming Cream (15ml)
• Gentle Cleansing Foam (50ml)

Skin79 Orange Super Plus BB Cream 

• This cult-favorite BB Cream is finally available in Australia.
• It imparts a triple effect of high coverage, correcting marks and dark spots along with SPF50 + sun protection. 
• It comes in a Natural Beige (No.21) shade.
• Not heavily fragranced

Remember that when you shop with STYLE STORY, 1% of the profits from the sale of our products go towards our pledge to 1% For the Planet.

New Kbeauty Reviews on STYLE STORY 

Jelly Ko Cinnamon Toast Sugar Scrub Foam (100g)

“This is a three-in-one product! It cleanses, exfoliates and brightens dull skin which I absolutely love! Perfect for me because I have dull and textured skin which gets dirty easily. There isn't too much of a scent but it's got a really subtle sweet scent. I didn't expect this sugar scrub foam to foam up so much! The moment the scrub hit my face, it became foam almost immediately! My skin is left feeling refreshed and smooth without any irritation. Don't forget to use this product on your face and neck, not just your face like me. Jelly Ko has such interesting concepts for their products and now I'm craving for cinnamon toast!”

Tosowoong Propolis Sparkle Ampoule

“I have not used this product long but really love how its not sticky and it feels light. Loved it so much that I bought another bottle during Black Friday sale.” 

Recommendation of the Week - Christmas Movies to get into the festive spirit 

• Home Alone 
• Love, Actually