Episode 201 - The Surprising K-Beauty Product Going Viral in Thailand

 

On this episode of the Korean Beauty Show podcast, Lauren runs through the surprising K-beauty product going viral in Thailand plus the MFDS's latest crackdowns in Korea. We're talking the best products for teen skin, some new releases from By Wishtrend and who will love the brand. Real consumers share why they bought popular Korean Beauty products. 

 

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K-Beauty News

 

The Surprising K-Beauty Product Going Viral in Thailand

COSMAX, one of the leading OEM / ODM manufacturers in Korea has shared the surprising product going viral in Thailand - its a small-capacity cosmetic patch. They've sold 80 million of them this year already and have no plans to slow down.

So what are the products? They're tiny pouches usually used for sample sizes in other countries. But in Thailand, they've established themselves as their own product category. Great for 1-4 uses, these tiny pouches are being used by Thai consumers to try a range of different products. They can be used to hold lotions, creams, SPF, sleeping masks and even lip tint and mascara. 

COSMAX announced that it plans to produce another 22 million of them by the end of the year. They're going so viral that sales will represent approximately 30% of COSMAX Thailand's total sales! 

 

Korea's MFDS Cracks Down on Unfair and Misleading Marketing Tactics 

The MFDS is once again cracking down on unfair advertising. Products claiming to produce therapeutic or drug like benefits (whitening, improving wrinkles) etc need to have the proper certifications to make these claims. However, more than 200 cases and 226 violations were discovered, particularly amongst online ads. Many of the contravening ads included false and/or exaggerated claims about ordinary cosmetic products. In addition, false or misleading images were also caught up. Scar creams were a culprit here too. 

 

Question of the Week: Best Products for Teen Skin? 

Teens face some specific skincare concerns driven by hormonal changes, excess sebum and acne. One of the great benefits of K-Beauty is that it’s focused on promoting healthy and well-nourished skin. This makes it ideal for teen skin, albeit with a few tweaks.

Importantly, teens don't need to follow the same routine as adults, nor do they need as many steps. For more in-depth tips for teens, tune into this episode of the podcast. 

If you're after a quick solution, we’ve put together a skincare set that’s perfect for teen skin. 

 

 

 

END OF FINANCIAL YEAR SALE: 1+1 Sale and huge discounts for end of financial year 

New Product Releases on STYLE STORY

 

By Wishtrend Pure Vitamin C 21.5% Advanced Serum (30ml) 

 

• This Vitamin C Serum is made with 70% Vitamin Tree Water and 21.5% Pure Vitamin C. 

• Vitamin C is amazing for brightening skin tone, but its key benefit lies in delivering the concentrated effects of vitamin C to the skin.

• Serums tend to contain higher concentrations of active ingredients than basic moisturizers

• This one is light, watery, fast absorbing and non-sticky

• 1% of the profits from the sale of this product will go towards our pledge to 1% For the Planet. Share your love of beauty with the planet every time you shop at STYLE STORY.

 

By Wishtrend Mandelic Acid Skin Prep Water (120ml)

• This is a gentle, low-irritant exfoliator containing 5% Mandelic Acid.
• Other key ingredients include Panthenol, Centella Asiatica Extract, and Beta-Glucan
• Mandelic Acid Skin Prep Water is recommended for those who are struggling with acne-prone skin, pores, dullness, and inflammation.
• Mandelic acid is an AHA ingredients that has a large molecular size, which means it can cause less irritation to the skin. 

Review for the Korean Beauty Show Podcast

"I’m a recent subscriber but I have been listening to one to two and day and absolutely loving the info and discussions. I’m a 34 yo mom with mixed Asian skin and I always struggled with acne and combination skin. I immediately fell in love with k beauty back in 2012 but it was so difficult to get in Canada, and I was resolved to get back into western brands. However now I have so much access to so many brands and it’s overwhelming. I thought about seeing if anyone was talking about k beauty products and luckily found this one. I have enjoyed every podcast I’ve listened to so far and can’t wait to hear more. Thank you for making my hot mom walks and doing the dishes so much more enjoyable 😄. I can’t wait to dive back into k beauty again."

 

 

Why Did You Buy This K-Beauty Product?

 

d’Alba Peptide Repair Cream

Needed a new cream to try

 

Jelly Ko Cherry Blossom Sleeping Mask

Previously purchased it and love it!

 

Jelly Ko Face Mask Brush 

Helpful with applying the sleeping mask 

 

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