Korea-based k-beauty consultancy
What We Do
We exist because K-Beauty doesn’t translate by default.
We sit between Korea and global markets to help brands and beauty professionals make decisions that make sense - from manufacturing and packaging to exporting, retailing, training trips and Korea-side partners.
AS SEEN IN
Make K-Beauty Work for Your Business
BOoK A CONSULTATION
1-Hour Strategy (Pick Our Brains): Gain answers, clarity & a clear path forward for you & your business.
Manufacturing Consultancy: We review your manufacturing plans and shortlist trusted suppliers so you can succeed on your own.
ODM/OEM (Done-For-You): We manage lab coordination, sampling, packaging and production, offering a fully done turnkey solution from start to finish.
Korean Skin Clinic Matching: Curated clinics so you can visit Korea with confidence for consultations and aesthetic procedures.
Meet Our Founder - A Trusted Voice in K-Beauty
Tune Into the Podcast
One of the most recognised authorities on Korean Beauty in the Asia-Pacific, Lauren has over a decade of experience working across Korea and Australia. She launched STYLE STORY in 2014 as the country’s first dedicated K-Beauty platform. Learn More Here
Not sure where to start with K-Beauty?
Our podcast is the No 1 K-Beauty podcast in the world. It's packed with easy tips, skincare advice, and everything you need to know — no gatekeeping here!
Real Consultancy Client Stories
Lauren Saved Us Money
"Lauren saved us over $5,000 by steering us away from an export option we had been considering. Her advice was clear, precise, and practical - worth every minute.” - Med Spa Owner (US)
March, 2024
1 Hour With Lauren Gave Me Clarity
“I came in wanting to validate a strategy; Lauren walked me through the trade-offs and helped me see it wasn’t the right move right now. Saying ‘no’ saved me time, money and a lot of distraction from my core business. Clear, practical advice - highly recommend.” - Aesthetic Doctor (AU)
- August 2025
Certified impact partner
1% of Revenue
STYLE STORY is a proud 1% for the Planet member, which means
1% of every dollar we generate is committed to environmental organisations,
automatically and transparently.
As our business grows, our impact scales with it. No gimmicks.