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Is all that glitters really gold?


As far as ingredients in beauty products go, it’s safe to say that gold is up there with some of the more luxe additions to skincare products. But what does gold actually do in cosmetics and is there really any point in adding it into a cosmetic formula?


STYLE STORY investigates the best K-Beauty products with gold. 



Gold is a naturally occurring chemical that has been popular for thousands of years in both jewellery and cosmetics. Renowned for its anti-inflammatory properties, it has been used to treat everything from arthritis to skin diseases.

Cleopatra was apparently a fan, and even Japanese geishas rubbed edible gold leaf on their skin!


What does gold do in beauty products?

Apart from adding a luxe factor to regular beauty treatments, you might be surprised to learn that gold can actually serve a useful purpose in the cosmetic formula as well.

In fact, gold can offer a variety of benefits to the skin, especially when combined with other ingredients targeting anti-ageing and skin brightening.

This makes gold great for use in anti-ageing formulas!

Gold is often included in beauty products to target common skin issues like:

  1. Wrinkles and fine lines
  2. Skin cells
  3. Dryness and
  4. Dull and uneven complexions


Wrinkles and fine lines

Gold may be able to activate the basal cells of the skin that increases skin’s elasticity to help reduce wrinkles, fine lines and blemishes.

These also make skin look older in the first place. Gold’s ability to reduce inflammation may also help to prevent premature ageing.


Skin Cells

The ions present in gold have long been though to help stimulate the cells, nerves, and veins in our bodies. This assists with blood circulation and can increase the metabolism of skin cells and waste.

This is why you’ll often find gold in eye masks aimed to decrease puffiness and eye bags.



Gold in skincare products can help decrease symptoms of dryness. This is because it helps increase the skin’s metabolic rate.

Dry skin also accentuates the appearance of fine lines and wrinkles that make skin look older and tireder, meaning properly hydrated skin naturally looks plumper and smoother.


Uneven complexions

When used consistently in skincare products, gold may help to even out an uneven complexion. This is good for enhancing youthfulness and giving skin a radiant glow!

Our favourite K-Beauty products with Gold

Korean Beauty companies love adding a little bit of luxe to their products, with ingredients from platinum to pearl, silver, ginseng (an expensive Korean herb) and more making their way into K-Beauty formulas!

Some of STYLE STORY’s favourite Korean Beauty products featuring Gold?

Skin79 Super Plus BB Cream Gold Labelone of the most popular Korean BB creams on the planet is Skin79’s VIP Edition BB Cream.

This BB Cream contains Gold and Caviar extracts, which work to nourish dull, dry and tired skin and leave it looking instantly brighter and healthier.

Benton Snail Bee Ultimate Hydrogel PatchBig night? Puffy eyes? Hard to erase eye-bags?

Get rid of them in style with these luxurious hydrogel eye patches infused with snail mucin extract and gold.

Glowhill Glam Gold Makeup Facial Mask (Box of 10)

This gorgeous gold facial mask gives you an immediate tone-up with the help of real gold, diamond powder, niacinamide and more!

This mask is perfect to use when you want to skip your base makeup before applying foundation or when you want your naked skin to shine.



With K-Beauty products offering an affordable way to try gold in your skincare routine, if you haven’t already tried a gold beauty product, why not add one to your routine for a little treat that’ll leave your skin glowing like gold!


Have you tried K-Beauty products featuring gold? Let us know in the comments! 



Glowhill Glam Gold Makeup Facial Mask (Box of 10)

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