Style Story In Elle Magazine
STYLE STORY was excited to be featured in Elle Magazine as one of *THE* places to shop Korean Beauty in Australia. Elle covered the obsession with all things K-Beauty that’s taking over the world – and Down Under!
K-Beauty Obsessed!
Covering the obsession with all things K-Beauty, Elle reporter Erin Cook confirmed:
“Obsessed is a strong word and not one that we throw around lightly. With that in mind, we have an announcement to make: the western world is obsessed with Korean skincare.
When it comes to cleansing, toning, moisturising and everything in between, nobody does it like the Koreans do. They’re at the forefront of beauty—sheet masks, bb creams and pimple patches were all born out of South Korea.”
Why K-Beauty?
Korean cosmetics have a massive following in many countries, where they are famous for their advanced formulations, high quality, use of natural ingredients, innovation, design and best of all – affordability!
Korean cosmetics contain star ingredients for a fraction of the price of comparable western cosmetics.
Shopping K-Beauty In Australia
When it comes to shopping K-Beauty in Australia, STYLE STORY is the original K-Beauty store Down Under.
Established in 2014, STYLE STORY stocks an extensive range of brands from April Skin, Banila Co, Beauty of Joseon, Belif, Benton, COSRX, Elizavecca, Etude House, Goodal, Heimish, Holika Holika, I Am Sorry Just Cleansing, iUNIK, Innisfree, It’s Skin, Laneige, Leaders, Lindsay, Missha, Mizon, PACKage, Polatam, Pyungkang Yul, Scinic, Secret Key, Soroci, The Saem, Tosowoong and more!
STYLE STORY’s Aussie warehouse is run from Sydney, but the team has members on the ground across Australia and in Seoul, South Korea.
The STYLE STORY team stays ahead of the latest K-beauty trends, with Founder Lauren Lee regularly sharing her knowledge of K-beauty products and trends in the media. STYLE STORY also collaborates with other Australian businesses to bring and distribute the best of Korean skincare and makeup to Australia.
