STYLE STORY’S BEST OF 2019!
2019 was a massive year for our team – we moved into our very first office, welcomed several new team members, hosted a K-Beauty Down Under Event, three K-Beauty Meetups and had another massive year discovering, curating and reporting on all the latest K-Beauty crazes from Korea and Australia.
This year, we curated APLB, Atopalm, Briskin, Blithe, Dr Ceuracle, Glow Hill, KLAVUU, Nacific, Purito, Rovectin, Subi, SRB, The Vegan Glow and Tiam.
To say goodbye to the year that was and welcome 2020, we’ve put together STYLE STORY’s Best of 2019. This was our year in review:
January– The STYLE STORY Seoul Office
2019 was the year we moved into our very first office! Our small Seoul team renovated and then moved into our first ever space, complete with a studio for us to film content for the STYLE STORY YouTube channel.
February – Our First Warehouse
From humble beginnings in SS Founder Lauren Lee’s garage to a few spare rooms, to two houses to a third house the time finally came for SS to move into a warehouse.
We threw a massive sale with up to 90% off some of our best-selling Korean Beauty and makeup products so that we didn’t move with excess stock and then packed up all our K-Beauty products and moved them from Brisbane to Sydney!
March – K-Beauty Down Under in Sydney
In March, we hosted a K-Beauty Down Under Party in Sydney to celebrate the launch of our collaboration with Bling Dear.
August and September – K-Beauty Meetups
In August, we met with our local Brisbane K-Beauty addicts in West End and in September, we were excited to host the second Sydney K-Beauty Meetup at beautiful “Here Coworking” in Pyrmont, NSW These meetups were a chance to have an intimate skincare session with Founder Lauren Lee, who flew in in from Seoul, South Korea to lead a master-class in Korean skincare.
October – K-Beauty Expo
Every year the STYLE STORY team is invited by the Korean Government to attend the K-Beauty Expo in Ilsan, Korea to see the latest Korean beauty products and meet with the companies behind them.
Get our full report from the Expo here.
November – the Best of K-Beauty Awards
To celebrate 5 years online, STYLE STORY kicked off our inaugural Best of K-Beauty Awards!
We put together the 10 most innovative Korean beauty products that have captured the hearts and reviews of our STYLE STORY beauty community.
This award is presented to 3 people’s choice winners and products that have been unanimously voted by our team.
Meet the brands that make South Korea one of the top global innovators in beauty here!
Thank you so much to everyone who supported us in 2019!
We had an absolute ball getting to meet you (whether in real life or online) and talk through your skincare routines, favourite products and best finds.
We have plenty of exciting things planned in 2020. If you’re not already, don’t forget to follow us on Facebook, Instagram and YouTube to stay up to date with all our latest news. Plus, don’t forget to sign up to the STYLE STORY newsletter for special discount codes and offers for our subscribers only.