STYLE STORY SERUM IN OK! MAGAZINE
One of STYLE STORY’s latest cruelty-free serum curations was featured in the October 2018 edition of OK! Magazine.
Inspired by the trending products from South Korea and Japan, OK! Magazine explored the latest skincare and makeup trends that are crossing over from East to West and how Korean beauty products are influencing western beauty.
THE NEW GUARD
OK! Magazine’s feature “The New Guard” covered the latest trends from South Korea and Japan, as well as the new products that are emerging thanks to their influence. This spring, the emerging trends include skin perfecting formulas, no-makeup makeup and gel textures – all of which have their origins in Asia.
OK! Magazine noted:
“Bubble masks, snail slime serums, compact cushions and hybrid essences – we can thank East Asia for introducing us to quirky and innovative skincare and makeup products…”
ON KOREAN GEL TEXTURES:
Korean Beauty is famed for its wide range of textures, which include everything from gels, creams, sheets, hydrogels, clays, sugar, rice and more. Many of these textures are making their way into western beauty products, including a focus on dewy gels to create K-Beauty’s famed glass skin.
OK! Magazine described:
“Dewy gels and light lotions inspired by Korean beauty trends are having a moment. These water-based skincare super hydrators transport active ingredients deeper into the skin, without leaving any greasy residue on the surface. The water acts as a carrier to transport the actives, while the gel traps it and stops the ingredients from evaporating off the skin. Perfect for the warmer weather, and for every skin type, these gels can be layered with thicker creams if you wish, or used alone for glass skin results.”
ON IUNIK BLACK SNAIL RESTORE SERUM
iUNIK’s new anti-aging snail serum is on it’s way to become a cult-favourite and for good reason. Enriched with 70% Black Snail extract and 5 black super foods, which nourish the skin and create elastic, smooth skin, iUNIK Black Snail Restore Serum creates firmer, brighter skin, which is key for the glass skin trend.
OK! Magazine noted:
“When concentrated, this slimy snail mucin is said to aid human skin by hydrating, preventing aging and improving wrinkles and scars.”
iUNIK is a new brand making waves in the Korean beauty community thanks to its minimalist approach to skincare and a focus on honest, natural ingredients. From its simple and clean packaging to its cruelty-free formulas, iUNIK products have a simple skincare routine in mind, making it a mainstay among this year’s K-Beauty frontrunners.