STYLE STORY IN PROFESSIONAL BEAUTY MAGAZINE

STYLE STORY was excited to be featured in Professional Beauty Magazine’s feature on face masks.

 “Behind the Masks” explored beauty’s best plumping, firming, tightening and brightening sheet masks to hydrate skin. Korean Beauty is famous for its face mask obsession, with the latest trend being to use “A Pack a Day” (a face mask pack, that is!)   STYLE STORY’s top tips for getting the most out of your face mask include:

1.  Start with a clean face 

The best time to mask is after you’ve cleansed and toned your face – use your essence before your mask too if you use one. Then, apply your sheet mask according to the packet instructions, usually between 15 – 30 minutes.

2. Don’t leave your mask on until it goes dry 

Although it can be tempting to leave your mask on for as long as possible, try not to leave it on until it goes dry (or fall asleep in it!) The mask is supposed to impart its moisture and essence onto your face, but if you let it dry out it can actually do the opposite and start drawing hydration away from your face; that’s not what you want.

3. Don’t wash your face afterwards

Korean face masks work best when they are applied as layers in your skincare routine. You don’t need to wash your face after using one – in fact, this is the best part of the mask, where the essence and active ingredients are! Pat any remaining essence into your skin after masking and once your face is no longer wet, continue to apply your serum and moisturiser.

4. Mask as often as you can!

Koreans love dewy, even-toned skin and the best way to guarantee that without a visit to a dermatologist is to incorporate facial treatments like masks into your daily skincare routine. There’s no problem with masking every day – just make sure you pick the right face mask for your skin type. Masks are a great way to carve a little “me time” out for yourself in your daily routine, but even if you don’t have time to sit down while you do it, you can multitask with a mask on-the-go!

STYLE STORY – Your Style, Your Story