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STYLE STORY Australia is excited to announce the arrival of cult Korean Beauty label Beauty of Joseon in Australia!


Here’s what you need to know to shop Beauty of Joseon in Australia.




Rising in popularity both in Korea and internationally for the last few years, Beauty of Joseon is a Korean Beauty brand that found viral fame thanks to a single product! Some of the biggest names in K-Beauty raved about the brand’s star product, Beauty of Joseon Dynasty Cream.

Based off a time-honoured formula used by Korean royalty, this moisturiser recreates the skincare knowledge of Korean ancestors from the Joseon Dynasty in a modern formulation.

Beauty of Joseon products are made using the ingredients that were listed in the “Kyuhab Chongseo“. This was a guide compiled for women in the Joseon Dynasty that focused on skincare for beautiful, clean and pure skin. It typifies the ‘Hanbang’ tradition of Korean ancient traditional skincare.


The Rise of Hanbang 

“Hanbang” cosmetics are Korean cosmetics that incorporate traditional herbs and ingredients into their formulas.

Beauty of Joseon recreates time-honoured formulas featuring traditional Korean herbs and natural ingredients like orchids, honey and ginseng

Other standout ingredients include pure water, dried radish greens, rice bran, gourd, flaxseed oil and ceramides.

Korean beauty products featuring ‘Hanbang‘ skincare have been making massive waves in the beauty community. With their formulas that capture time tested formulas, it’s little wonder why.

Many of the ingredients in Beauty of Joseon’s Dynasty Cream have been used by Koreans since ancient times.


SHOP: Beauty of Joseon in Australia


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