STYLE STORY IN THE DAILY TELEGRAPH
“It’s the skincare regimen with more steps than Alcoholics Anonymous and it’s taking the beauty industry by storm.”
What happens when Daily Telegraph reporter Elle Halliwell road tests the Korean Beauty routine for a week after a lifetime of only using one skincare product?
Find out as she tests some of STYLE STORY’s best-selling Korean Beauty products in her Daily Telegraph feature “Can this intensive cult Korean beauty regimen really stop the clock?“
THE DAILY TELEGRAPH ON K-BEAUTY
“Korean beauty, or K-Beauty as it’s known among devotees, is the secret behind Korean women’s flawless skin and the western world is only now discovering it.
This beauty movement has nothing to do with the discovery of a miracle ingredient…
It’s not unusual for Korean women to complete a 10 to 17-step beauty routine involving cleansers, essence, serum ampoules, moisturisers and multiple masks in a bid to stop the clock.
It’s no surprise considering South Korea has been dubbed the cosmetic surgery capital of the world, with its population spending billions of dollars a year in the quest for flawless features.”
ON STYLE STORY
STYLE STORY Founder Lauren was quoted in the Daily Telegraph article, explaining the philosophy behind the Korean skincare regimen.
“Korean skincare focuses on soothing and nourishing the skin rather than stripping it, whereas western skincare often focuses on stripping away layers and exfoliating to reveal new skin, Korean skincare is all about putting nutrients back into the skin and nurturing it.
“As your skin does most of its repairing at night while you sleep, Koreans try to make the most of this by layering more products on at night, right before you sleep.
THE KOREAN BEAUTY ROUTINE
As part of her new Korean Beauty routine, Elle tried out the following STYLE STORY products:
Banila Clean it Zero
Skinfood Black Sugar Scrub
Skinfood Black Sugar Mask
Benton Snail Bee High Content Essence
Missha Time Revolution First Treatment Essence
Missha Time Revolution Night Repair Science Activator Ampoule
Leaders Insolution Skin Clinic Melatox Mask
Skinfood Platinum Grape Cell Eye Cream
Mizon All-in-One Repair Snail Cream
Laneige Firming Sleeping Pack
“I am giving my skin much more love than I did prior to my K-Beauty road test…and hopefully it will return the favour for a few decades to come.”