Olivе Young (올리브영) is Korea’s version of Priceline (Ulta in the US).
It stocks everything frоm ѕupрlеmеntѕ and skincare, tо соѕmеtiсѕ аnd accessories. Olive Young is also a known incubator for new brands, featuring the hottest K-Beauty products before they get famous!
Olive Young also stocks a range of other Asian brands, including Japanese labels like Kate, Majolica Majorca, K-Palette and Meg Rhythm.
You’ll find the big western drugstore brands there too, including Avene, Cetaphil, La Roche Posay, Physiogel, Eucerin, Nivea, Neutrogena etc.
Look out for big Olive Young stores at Ewha Women’s University, Myeong-dong and Garosugil.
Wastons is a large beauty chain found across Asia, which began in Hong Kong. Watsons stocks a wide range of beauty, makeup, hair and body products as well as snacks. It is particularly known for its 50% off sales, where you can grab bargains on some of Korea’s most popular labels. Try Scinic, Clio, Luna, Pony Effect, Peripera, Mamonde, I’m Meme, Caolion, illi, Acwell, Mediheal and Dr Ceuracle.
You’ll also find popular Japanese labels Kiss Me, Canmake, Shiseido, Heroine Make and Hada Labo, Taiwanese labels like My Beauty Diary and Western brands like Vaseline, Burts Bees, Maybelline, Nivea, Neutrogena and L’Oreal. They have a different selection compared to the products you’ll find in Western countries. In Asia, the top Western brands make versions of their products that are specifically tailored for the Asian market, so you’ll likely see a whole heap of Maybelline and L’Oreal products you’ve never seen before.
Watsons is on par with Priceline in Australia for makeup (think CVC in the States), but with a range of skincare products closer in price point and quality to Sephora.
You’ll find Watsons all over the country in any of the commercial zones, but there are big stores in Myeongdong, Garosugil, Hongdae, Hyewha and Ewha Women’s University in Seoul.