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If you’ve never tried Korean Beauty products before, one of the hardest things can be working out where to start.


With so many adorable, cult-classic and “must-try” K-beauty products, trying Korean beauty for the first time is like falling down the rabbit’s hole.


K-beauty is a total game changer —especially when it comes to skincare.


Australia’s Korean Beauty Store STYLE STORY and Founder Lauren tackle the essentials – what to look for, what ingredients to try and what skincare and makeup products to add to your beauty cabinet!



If you’ve heard of Korean Beauty products, then chances are you’ve also heard of the Korean Beauty Routine.

Involving as many as 10 – 14 steps – while it may sound daunting, once you know what products to use and how to use them, you’ll be done in next to no time!

At the heart of the Korean beauty routine is the need to hydrate. Keeping skin well nourished and moisturised makes it look and feel softer, plumper, younger and more radiant. 

For a full rundown on the Korean Skincare Routine, check out STYLE STORY’s blog post here.

Korea is also famous for its BB Creams – the original all-in-one makeup products designed to replace moisturiser, primer, foundation and sunscreen. The latest generation of Korean BB Creams – BB Cushions – are so popular that they have even been copied by western beauty companies like Dior, Lancome and L’Oreal!


STYLE STORY will have you shopping like a K-Beauty Pro in no time!


Okay, so you’ve read the Guide and you’re ready to shop, but what products should you buy?!

To start out, STYLE STORY recommends trialling a couple of new products and introducing them to your routine slowly. As everyone’s skin is different, the products that work best fo

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