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Looking for K-Beauty on a budget? Check out these affordable K-Beauty picks under $40.



In the constantly evolving world of K-Beauty, it can sometimes be intimidating to know what to pick, let alone how much to spend! There’s nothing worse than shelling out the big bucks on something new and feeling disappointed.

Our job here at STYLE STORY is to help you style the perfect products and routine for both your skin and your budget.

With that in mind, we’re going to have a look today at some of our favourite tried and true Korean Beauty products that won’t break the bank!



One of STYLE STORY’s most popular cleansers is also one of our most affordable.  B-Lab Cleansing Foam is perfect for all skin types, cleansing effectively without stripping all the natural oils from your face.  As an added bonus, a little goes a long way as this cleanser seriously foams up!

For an added one-two cleansing punch to prime your face for the rest of your routine, use B-Lab Cleansing Oil to help remove sunscreen or makeup.



Looking for an all-in-one face and body toner that’s particularly great for sensitive skin?  Try APLB Centella Complex Mist Toner. Packed with hero ingredient Centella Asiatica, this ph 5.5 balanced toner will help soothe and protect your skin barrier. Did we mention it is also GINORMOUS?

If you want an affordable splurge, try out Nacific Real Rose Floral Toner!  This luxurious toner contains real rose petals and 92% French rose water to provide hydration and brightening.

Commleaf Vitarice Essence Water


Ideal for pigmentation and clearer skin, Commleaf Vitarice Essence Water is a natural skin brightening essence. It contains deeply moisturising ceramides and lactobacillus to increase your skin’s moisture levels. As a bonus, it also regulates oil production.

In need of some serious hydration?  Olivarrier Dual Moist Hyaluron Essence is your game changer!  This powerful essence is packed with micro hyaluronic acid and squalene that deeply penetrates your skin, preventing dryness and oxidisation.



For natural brightening, Beauty of Joseon Calming Serum is affordable and effective. Jam-packed with 76% green tea extract and panthenol, it soothes skin damage and prevents skin aging.

Alternatively, if you’re after a product using one of the original hero ingredients of K-Beauty, Benton Snail Bee Ultimate Serum is a top tier treatment. It’s great for damaged skin, loss of elasticity and dehydration. This serum contains snail secretion filtrate that is particularly effective on acne scarring and hyperpigmentation. Plus, it also has bee venom to boost your complexion.



If you’re looking to keep it simple, turn to Benton Aloe Propolis Soothing Gel.  With a fuss-free ingredient list (no alcohol or fragrance!), this pH 5.5-6 moisturiser is ideal for all skin types. It helps to maintain hydration and brighten skin tone.

For a hit of hydration, try iUNIK Beta Glucan Daily Moisture Cream.  Not only does it hydrate, this moisturising cream also fortifies the skin’s barrier function and boosts elasticity. It is ideal for skin that has been damaged by using incompatible skincare products or over-exfoliation.


Eye Cream

If you’re looking for some additional brightening to reduce dark circles under your eyes, Purito Centella Green Level Eye Cream will tick your boxes.  A great summertime eye cream, this lightweight formulation is 100% vegan and fragrance free, making it especially suited for sensitive skin.

For an anti-aging eye cream, Iunik Propolis Vitamin Eye Cream is one of our go-to’s.  Star ingredients propolis and idebenone moisturise the delicate skin under the eyes to reduce the appearance of fine lines and wrinkles.


What are the best affordable K-Beauty picks under $40 that you’ve found? Let us know in the comments!


Want more Budget Beauty Tips? Listen to this episode of the Korean Beauty Show Podcast. 


STYLE STORY – Your Style, Your Story 

Purito Centella Green Level Eye Cream
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