Australia’s Korean Beauty Store
STYLE STORY is Australia’s Korean Beauty Store – a 100% Australian owned boutique based in Brisbane, Australia with a team on the ground in Australia and Korea.
As the authorised distributor of the best names in Korean beauty like Benton, Elizavecca, Missha, April Skin, Lindsay and Tosowoong, STYLE STORY is also an incubator for emerging brands including Beauty of Joseon, Soroci, iUNIK, Polatam, Thank You Farmer, PACKage and many more.
THE “STYLE STORY” STORY
Our store was founded in 2014 with the goal of showcasing the best and most innovative K-beauty products to Australians.
When STYLE STORY first began, Korean beauty products weren’t widely known or available in Australia.
Since then, STYLE STORY has grown to become the household name in Korean Beauty in Australia.
STYLE STORY has been featured across Australian media, including in Cosmopolitan, Virgin Australia’s “Voyeur” Magazine, Good Health, in Australia’s biggest beauty subscription boxes, including BellaBox and on news sites like the The Urban List, Daily Telegraph, The Courier Mail, Body + Soul, The Sunday Mail, news.com.au, Canberra Weekly, in print publications as well as on numerous blogs and YouTube channels.
We are also regular guests of the Korean Government at events promoting K-Beauty.
THE STYLE STORY TEAM
With members on the ground across Australia and in Seoul, South Korea, our team stays ahead of the latest K-beauty trends to a deliver a seamless service featuring the latest and best Korean beauty products.
We work around the clock to bring innovative and unique Korean Beauty products to Australians.
STYLE STORY’s Founder Lauren Lee regularly shares her knowledge of K-beauty products and trends in the media and collaborates with other Australian businesses to bring Korean Beauty products to Australia.
For media inquiries and interviews, please contact Jo Gitsham at The Creative Collective.
STYLE STORY – Australia’s Korean Beauty Store
Welcome to STYLE STORY.
We are an online Korean beauty boutique based in Australia.
Our brand concept is ‘”Your Style, Your Story”.
Our site is a one-stop experience for the latest trends, reviews and essential products. Explore your own beauty style, customise a routine for your skin and create your own style story.
THE STYLE STORY EXPERIENCE
Starting from our carefully curated selection of beauty products, where we heavily favour the use of natural, minimal and unique product ingredients, to our ability to ship your products quickly to you from within Australia, the STYLE STORY experience is about top quality beauty products and tailored customer service.
Shopping at STYLE STORY is different to shopping at other beauty stores.
At STYLE STORY, we want to help you discover the next big thing in beauty.
On our site, you can buy the latest and best Korean cosmetics online in Australia with the click of a button and without the need to navigate foreign websites, foreign currencies, overseas shipping or Google translate – we’ve done all the hard work for you. Our site is also fully SSL encrypted for protection and security.
ABOUT KOREAN BEAUTY PRODUCTS
Korean cosmetics have a massive following in many countries, where they are famous for their advanced formulations, high quality, use of natural ingredients, innovation, design and best of all – affordability!
Korean cosmetics contain star ingredients for a fraction of the price of comparable western cosmetics.
DISCOVER A WONDERLAND OF NEW PRODUCTS EVERY TIME YOU SHOP
To help you keep discovering products you might like, every purchase at STYLE STORY comes with free product samples.
Looking for help getting started with your K-Beauty Routine? Visit the STYLE STORY Blog for all the latest Korean skincare tips, tricks and must-try products!
Discover Korean beauty with STYLE STORY – Australia’s Korean Beauty Store.