ABOUT US

Australia’s Korean Beauty Store

STYLE STORY 

STYLE STORY is an online platform specialising in Korean skincare and makeup products.  With bases in Brisbane, Seoul and Sydney STYLE STORY has sophisticated warehousing and distribution channels throughout Australia and the world. 

As the authorised distributor of the best names in Korean beauty like Benton, Beauty of Joseon, Skin79, Elizavecca, Missha, April Skin and Tosowoong, STYLE STORY is also an incubator for emerging brands including JJ Young by Caolion Lab, Soroci, iUNIK, Polatam, PACKage, Commleaf, SOME BY MI, Purito and many more.  

 

THE “STYLE STORY” STORY

Our platform was founded in 2014 with the goal of showcasing the best and most innovative K-beauty products in English-speaking countries. 

When STYLE STORY first began, Korean beauty products weren’t widely known or available. STYLE STORY is now the household name in Korean Beauty in Australia.

We now export our products all over the world. 

STYLE STORY has been featured across Australian media, including in Cosmopolitan, Elle, Virgin Australia’s “Voyeur” Magazine, Good Health, in Australia’s biggest beauty subscription boxes, including BellaBox and on news sites like the The Urban List, The Sydney Morning Herald, the Robb ReportDaily Telegraph, The Courier Mail, Body + Soul, The Sunday Mail, news.com.au, Canberra Weekly, in print publications as well as on numerous blogs and YouTube channels.

Our international team stays ahead of the latest K-beauty trends to a deliver a seamless service featuring the latest and best Korean beauty products.

STYLE STORY’s Founder Lauren Lee regularly shares her knowledge of K-beauty products and trends in the media and collaborates with businesses to distribute Korean Beauty products.

 

STYLE STORY – Your Style, Your Story

Welcome to STYLE STORY.

 

We are a global Korean beauty platform.

 

Our brand concept is “Your Style, Your Story”.

 

Our site is a one-stop experience for the latest trends, reviews and products. Explore your own beauty style, customise a routine for your skin and create your own style story.  

 

THE STYLE STORY EXPERIENCE

Starting from our carefully curated selection of beauty products, where we heavily favour the use of natural, minimal and unique product ingredients, to our ability to ship your products quickly, the STYLE STORY experience is about top quality products and tailored service.

 

ABOUT KOREAN BEAUTY PRODUCTS

Korean cosmetics have a massive following in many countries, where they are famous for their advanced formulations, high quality, use of natural ingredients, innovation, design and best of all – affordability!

Korean cosmetics contain star ingredients for a fraction of the price of comparable western cosmetics.


DISCOVER A WONDERLAND OF NEW PRODUCTS EVERY TIME YOU SHOP

To help you keep discovering products you might like, every purchase at STYLE STORY comes with free product samples.

Looking for help getting started with your K-Beauty Routine? Visit the STYLE STORY Blog for all the latest Korean skincare tips, tricks and must-try products! If you still haven’t found your perfect match, get in touch with our team for a free personalised skin consultation.

 

Discover Korean Beauty with STYLE STORY.