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ABOUT US

STYLE STORY 

Your Go-To for K-Beauty!

Shipping from Sydney, Australia STYLE STORY is an online platform dedicated to all things K-Beauty. 

We distribute the best names in Korean beauty like Benton, Beauty of Joseon, Skin79, Missha, and Tosowoong and act an incubator for emerging brands including Subi Beauty, APLB, JJ Young and many more.  

 

THE “STYLE STORY” STORY

Founded by Brisbane girl Lauren Lee in 2014, STYLE STORY was established with the goal of showcasing the best and most innovative K-beauty products

When STYLE STORY first began, Korean beauty products weren’t widely known or available. Now, we export our products all over the world.

Founder Lauren Lee regularly shares her knowledge of K-beauty products and trends in the media, and is a frequent guest of the Korean government at events promoting Korean beauty in Korea.

STYLE STORY has been featured across Australian media, including in:

  • Cosmopolitan
  • Elle
  • Virgin Australia’s “Voyeur” Magazine
  • Good Health
  • Australia’s biggest beauty subscription boxes, including BellaBox
  • The Urban List
  • The Sydney Morning Herald
  • The Robb Report
  • The Daily Telegraph
  • The Courier Mail
  • Body + Soul
  • The Sunday Mail
  • news.com.au
  • The Daily Mail 
  • Canberra Weekly

 

We now have bases in Seoul, Sydney and Brisbane so that our international team can stay ahead of the latest K-beauty trends and deliver a seamless service.

 

 

STYLE STORY – Your Style, Your Story

WELCOME TO SS

 

 

We are a global K-Beauty platform. 

Our site is a one-stop platform for the latest trends, reviews and products. Explore your own beauty style, customise a routine for your skin and create your own style story.  

 

THE STYLE STORY EXPERIENCE

Starting from our carefully curated selection of beauty products, where we heavily favour the use of natural, minimal and unique product ingredients, to our ability to ship your products quickly, the STYLE STORY experience is about top quality products and tailored service.

 

ABOUT KOREAN BEAUTY PRODUCTS

Korean cosmetics have a massive following in many countries, where they are famous for their advanced formulations, high quality, use of natural ingredients, innovation, design and best of all – affordability!

Korean cosmetics contain star ingredients for a fraction of the price of comparable western cosmetics.


DISCOVER A WONDERLAND OF NEW PRODUCTS EVERY TIME YOU SHOP

To help you keep discovering products you might like, every purchase at STYLE STORY comes with free product samples.

Looking for help getting started with your K-Beauty Routine? You might like to:

If you still haven’t found your perfect match, get in touch with our team for a free personalised skin consultation.

 

Discover Korean Beauty with STYLE STORY







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