KOREA’S MOST LUXURY BEAUTY PRODUCTS
This week luxury magazine The Robb Report covered Korean Beauty’s most extravagant products with STYLE STORY Founder Lauren Lee.
With formulas containing traditional herbal medicine and packaging with subtle filigree detailing we gave our top K-Beauty luxury pick – Missha’s Misa Cho Gong Jin collection.
Missha Misa Cho Gong Jin
Modelled on the cosmetics used by Korean royalty in the Joseon Dynasty, the collection combines traditional herbal medicinal formulas with modern technology.
The collection has sold by the millions in Korea.
It’s popularity lies in the fact that, in addition to be perfectly packaged, it contains precious oriental herbal ingredients that have been used since Korea’s royal dynastic period, the Joseon Dynasty.
The Robb Report noted, “The bottles have been carefully designed to enhance any room, and blossom with traditional Eastern colours such as ruby reds and gold. All are finished with subtle filigree detailing.”
The ingredients in the collection were used by royal physicians to treat various skin conditions, and lower the body temperature to achieve harmony in the body, an important philosophy in Asian medicine.
The Robb Report Verdict?
“The jewel in the crown of the collection is the Missha Misa Cho Gong Jin Emulsion, a cream with a delicate and light texture that betrays its deep moisturising effect on the skin. Due to its light, non-greasy nature the cream can be applied before bed and beneath make-up.”
“After testing the cream for a week, this writer found a distinct improvement in skin condition, discolouration, hydration and pore minimisation. The cream also boasts a light fragrance which disappears upon application.”
GET THE REPORT: The Robb Report
SHOP: Missha Misa Cho Gong Jin