Is all that glitters really gold?


As far as ingredients in beauty products go, it’s safe to say that gold is up there with some of the more luxe additions to skincare products. 


But what does gold actually do in cosmetics and is there really any point in adding it into a cosmetic formula?


STYLE STORY investigates.



Gold is a naturally occurring chemical that has been popular for thousands of years in both jewellery and cosmetics. Renowned for its anti-inflammatory properties, it has been used to treat everything from arthritis to skin diseases.

Add some swag to your beauty routine with K-Beauty products featuring real gold!
Photo Credit: The Urban List

Cleopatra was apparently a fan, and even Japanese geishas rubbed edible gold leaf on their skin!


What does gold do in beauty products?

Apart from adding a luxe factor to regular beauty treatments, you might be surprised to learn that gold can actually serve a useful purpose in the cosmetic formula as well.

In fact, gold can offer a variety of benefits to the skin, especially when combined with other ingredients targeting anti-ageing and skin brightening.

This makes gold great for use in anti-ageing formulas!

Gold is often included in beauty products to target common skin issues like:

1 Wrinkles and fine lines

2 Skin cells

3 Dryness and

4 Dull and uneven complexions


Wrinkles and fine lines

Gold may be able to activate the basal cells of the skin that increases skin’s elasticity to help reduce wrinkles, fine lines and blemishes.

These also make skin look older in the first place. Gold’s ability to reduce inflammation may also help to prevent premature ageing.


Skin Cells

The ions present in gold have long been though to help stimulate the cells, nerves, and veins in our bodies. This assists with blood circulation and can increase the metabolism of skin cells and waste.

This is why you’ll often find gold in eye masks aimed to decrease puffiness and eye bags.



Gold in skincare products can help decrease symptoms of dryness, as it helps increase the skin’s metabolic rate.

Dry skin also accentuates the appearance of fine lines and wrinkles that make skin look older and tireder, meaning properly hydrated skin naturally looks plumper and smoother.

Gold is a popular ingredient in eye masks, as it can help soothe tired, puffy eyes.


Uneven complexions

When used consistently in skincare products, gold may help to even out an uneven complexion, enhancing its youthfulness to give glowing, radiant skin!

Our favourite K-Beauty products with Gold

Korean Beauty companies love adding a little bit of luxe to their products, with ingredients from platinum to pearl, silver, ginseng (an expensive Korean herb) and more making their way into K-Beauty formulas!

Some of STYLE STORY’s favourite Korean Beauty products featuring Gold?

Elizavecca Kangsi Pack – Treat yo’self with this 24karat gold face that keeps skin smooth and radiant. The formula includes gold, propolis extract and adeonsine for skin that shines as bright as gold!

Secret Key Gold Racoony Hydro Gel Eye Patches – especially designed for pimples and eye bags.

These gold patches work to counter the appearance of eye bags, dark circles, puffiness and pimples by cooling, brightening, moisturising, tightening and soothing them.

Lindsay All-in-One Gold Modeling Mask Pack – this DIY rubber face mask is perfect for a luxe day-spa experience at home.

It features star ingredient gold to revitalize dull, lacklustre skin.

Skin79 Super Plus BB Cream Gold Labelone of the most popular Korean BB creams on the planet is Skin79’s VIP Edition BB Cream.

This BB Cream contains Gold and Caviar extracts, which work to nourish dull, dry and tired skin and leave it looking instantly brighter and healthier.

Petitfee Black Pearl & Gold Hydrogel Eye Patch – Big night? Puffy eyes? Hard to erase eye-bags?

Get rid of them in style with these luxurious hydrogel eye patches infused with Black Pearl and pure Gold.



With K-Beauty products offering an affordable way to try gold in your skincare routine, if you haven’t already tried a gold beauty product, why not add one to your routine for a little treat that’ll leave your skin glowing like gold!


STYLE STORY – Australia’s Korean Beauty Store